Ken Zhang, Managing Director at PG Soft 

PG Soft has been expanding into the Latin American market. What opportunities do you see for your company in this region, and how do you plan to tailor your approach to local preferences?

PG Soft’s expansion into the Latin American market presents a valuable opportunity for us to establish a strong foothold in a region with significant growth potential. Latin America has a rapidly developing gaming industry, bolstered by increasing internet penetration, a growing middle class, and a strong interest in mobile gaming. We see this as a chance to introduce our innovative solutions and cater to a diverse, vibrant audience.

To tailor our approach to local preferences, we plan to adapt our content and strategies to reflect regional cultural nuances and preferences. This includes offering games that resonate with Latin American themes and ensuring our offerings are accessible in Spanish and Portuguese. We also aim to partner with local operators and distributors to strengthen our market presence and build trust with local audiences. Additionally, we will invest in targeted marketing campaigns and explore payment methods that align with local practices, ultimately creating a seamless and enjoyable experience for users in the region.

As PG Soft grows in LatAm, how important is it to ensure that safe and responsible gaming practices are implemented across your platforms in the region?

In Latin America, implementing safe and responsible gaming practices is absolutely essential. Ensuring player protection and promoting responsible gaming are not only ethical obligations but also critical for building trust and sustaining long-term growth in the region. Latin America’s gaming industry is rapidly evolving, and with increased participation comes a heightened responsibility to safeguard players.

We are committed to incorporating comprehensive responsible gaming measures across our platforms. This includes setting up tools for self-exclusion, time limits, and deposit controls, as well as providing access to educational resources about responsible gaming. Additionally, we will work closely with regulatory bodies and adhere to local compliance standards to ensure that we meet and exceed expectations in player protection. By prioritising responsible gaming, we aim to foster a safe, enjoyable, and trustworthy gaming environment that benefits both our players and our brand reputation in Latin America.

What specific challenges does PG Soft face in promoting safe play in LatAm, given the diverse regulatory environments and gaming cultures across different countries?

Each country in Latin America has its own approach to gaming regulation, ranging from well-established frameworks to emerging or evolving ones, which creates complexities in ensuring compliance across multiple jurisdictions. Navigating these varying regulations requires a flexible yet rigorous approach to adapt our responsible gaming measures to each market’s specific legal requirements and cultural expectations.

One challenge is the varying levels of regulatory maturity. In markets with less established frameworks, there may be limited guidance on responsible gaming standards, which requires us to proactively implement best practices rather than rely on local mandates. Additionally, differences in cultural attitudes towards gaming mean that player awareness and expectations can vary significantly, requiring tailored educational initiatives to effectively communicate the importance of responsible play.

To address these challenges, PG Soft is committed to collaborating with local authorities and industry stakeholders to establish consistent standards for safe gaming practices. We will also leverage data and feedback from players to refine our tools and resources, ensuring they are culturally relevant and accessible. By proactively addressing these regulatory and cultural complexities, we aim to promote a unified commitment to safe and enjoyable gaming across Latin America.

How does PG Soft work with local regulators and operators in LatAm to ensure compliance with regional laws and responsible gaming standards?

PG Soft actively collaborates with local regulators and operators in Latin America to ensure full compliance with regional laws and to uphold high standards of responsible gaming. We recognise that each country has unique regulatory requirements, and building strong partnerships with local authorities is crucial to maintaining integrity and transparency across our operations.

To ensure compliance, we engage with regulatory bodies early in the entry process to thoroughly understand each market’s legal framework. This includes adapting our platforms to meet specific licensing requirements, data protection laws, and consumer protection standards in each jurisdiction. We also conduct regular compliance audits and work with local legal advisors to stay updated on any regulatory changes.

In collaboration with local operators, we jointly develop and implement responsible gaming initiatives that align with best practices. This includes providing tools for player self-regulation, such as setting spending and time limits, as well as promoting player education on responsible gaming habits. By fostering open communication and aligning our goals with those of local regulators and partners, PG Soft aims to build a compliant, safe, and sustainable gaming environment that supports long-term growth in Latin America.

What measures or tools does PG Soft provide to help operators in LatAm identify and support players who may be at risk of developing problem gambling behavior?

PG Soft is committed to promoting responsible gaming and provides a range of tools and measures to help operators in Latin America identify and support players who may be at risk of developing problem gambling behaviours. These tools are designed to empower operators with insights and mechanisms that enhance player protection, fostering a safer gaming environment.

We work closely with our operators to allow them to accurately monitor player behaviours and detect patterns indicative of risky gambling. These data-driven tools analyse metrics such as excessive time or money spent to enable operators to take proactive steps to offer assistance to players who may need support.

PG Soft’s self-regulation functionality adds another level of protection for players. The built-in features such as self-exclusion, deposit limits, session time limits, and reality checks, allow players to take control over their own actions by putting parameters in place.

These technical support systems are then strengthened with player education and awareness programmes. We believe that informed players are safer players. PG Soft includes educational resources on responsible gaming within the platform, helping players spot signs of problem gambling and understand available support options. These resources are accessible in multiple languages to cater to regions like the Latin American market where there is considerable diversity.

With Latin America’s increasing mobile penetration, how does PG Soft ensure that mobile-first players have access to responsible gaming tools and features?

PG Soft is highly attuned to Latin America’s mobile-first trend and has optimised our responsible gaming tools to ensure mobile players have seamless access to the same features and safeguards as desktop users. As mobile gaming becomes the primary platform in this region, we prioritise both accessibility and functionality for responsible gaming on mobile devices.

Our responsible gaming features are fully integrated into our mobile platform, designed for intuitive use on smaller screens. Players can easily access self-exclusion, deposit limits, and session reminders directly from their mobile device, ensuring these tools are as user-friendly and accessible as possible.

To ensure that mobile players are aware of responsible gaming options, we employ in-game prompts and reminders. For example, reality check notifications provide periodic alerts about time spent on gameplay, encouraging players to take breaks when necessary. These alerts are non-intrusive but effectively remind players to manage their gaming habits.

Account settings are readily available within the mobile interface to allow players to set and adjust their personal gaming limits—such as time, spending, and loss limits—within just a few taps. These tailored efforts provide a support network for Latin America’s mobile-first players to fully engage with responsible gaming tools, promoting a balanced and secure gaming experience across the region.

Can you share examples of successful initiatives or collaborations PG Soft has undertaken in LatAm to promote responsible gaming and safe play?

We believe working with local partners and regulatory bodies is vital for long-term success. This approach has allowed us to implement effective, culturally relevant strategies that foster a safer gaming environment.

We have partnered with several leading operators in Latin America to integrate responsible gaming features tailored to the region’s unique needs. This includes adapting self-exclusion tools, deposit limits, and reality checks to local preferences, as well as providing training sessions for operators’ support teams to identify and assist players at risk.

PG Soft has launched educational campaigns on responsible gaming within Latin American markets. These campaigns are designed to inform players about safe gaming practices, recognising the signs of problem gambling, and the importance of self-regulation. By leveraging digital media and in-app notifications, these campaigns have effectively reached mobile-first users across the region.

Actively collaborating with regulatory authorities in key Latin American markets ensures compliance and promotes safe play. Through these partnerships, we align our responsible gaming measures with local regulations, helping to shape policies that prioritise player protection. This collaboration has strengthened our ability to meet each jurisdiction’s standards and foster a trustworthy relationship with players.

Another example is our sponsorships and engagement with local communities. Since being active in the LatAm region, we have sponsored gaming conferences and industry events, where we share best practices on responsible gaming and engage in open dialogues about the importance of player protection.

Looking ahead, what is PG Soft’s strategy to continue promoting a culture of safe and responsible gaming as the LatAm market grows and evolves?

Our strategy is multi-faceted, focusing on innovation, collaboration, and education to ensure that responsible gaming remains at the core of our operations in the region.

Innovative tech is at the heart of PG Soft’s success and we follow these guiding principles for RG.
We will continue to enhance our responsible gaming features by leveraging data analytics and AI-driven technology to monitor player behaviours and identify early signs of problem gambling. By using predictive analytics, we aim to provide operators with real-time insights, enabling them to offer targeted support to players who may be at risk.

Given the diversity of Latin American markets, we recognise the importance of tailoring responsible gaming initiatives to each country’s unique regulatory landscape and cultural context. We will continue to work closely with local regulators and stakeholders to adapt our tools and policies, ensuring they meet both local standards and evolving player expectations.

Further education and awareness campaigns are set to remain an integral part of our RG strategy in LatAm. Plans are underway to expand our educational initiatives, including in-app responsible gaming tips, multilingual resources, and social media campaigns, to raise awareness about responsible gaming practices.

We’ll also continue our progressive conversations with our local partners, stakeholders and regulatory bodies as these all provide learning opportunities. By collaborating, we foster a unified approach to player protection that benefits the entire Latin American gaming ecosystem.

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