Maria, Sales Manager at Uplatform

GBC Time has interviewed – Maria Ism, Sales Manager at Uplatform.
Sports betting and casino operating platform comprising a highly skilled team whose primary concern is your success.

Please give us some details about your company. How long have you been in the market? What markets do you operate in?

In our highly competitive industry, Uplatform is now one of the best providers! Why? Because with Uplatform, you’ll gain access to all you need in one place: the widest range and collection of products along with all the necessary tools and services to maintain a stable business, attract more players, and increase profits.
We provide an all-in-one solution that meets and exceeds market and player needs.
Our company has had a strong and established presence in Europe, Asia, and Latin America for the past four years.
Our flagship offerings included the unrivaled Sportsbook iframe, providing cutting-edge features for enhanced sports betting experiences. Our brilliant turnkey solution and additionally, the captivating Casino Aggregator, Ucasino, attracted significant interest with its diverse selection of top-tier casino games. Together, these products solidified Uplatform’s reputation as a leading provider of end-to-end solutions, driving success for businesses in the iGaming industry.

IGB LIVE is one of the annual most anticipated events in the iGaming industry. What are your impressions as this year’s event approaches?

IGB LIVE brings together industry professionals and serves as a platform for networking and exploring the latest developments and innovations in the sector. It’s a great chance once again to showcase our products and services, expand our network, generate leads and partnerships, and enhance our brand visibility in the European market. An important part of every event for us is meeting our esteemed partners.

In your opinion, why do such events significantly contribute to the global gambling industry? What benefits does Uplatform gain from participating in these events?

These events can bring significant contributions to the global gambling industry in many ways:

They promote face-to-face meetings, which are really important in our industry because they help build trust, which in turn leads to strong collaboration.
They create promotional opportunities. As we all know, gambling companies often use major events as opportunities to run promotions, offer their products, and attract new partners.

These gatherings generate significant media coverage and publicity. True, gambling companies can capitalize on this through sponsorships, advertising, and partnerships, increasing brand visibility and attracting more partners.

Lastly, Brand Awareness – Associating with popular events can enhance Uplatform’s brand awareness and reputation within the gambling industry, potentially leading to long-term loyalty among customers.

In summary, major events bring significant contributions to the global gambling industry, expanded market reach, promotional opportunities, and enhanced brand visibility. For Uplatform, this translates into revenue growth, customer acquisition, improved brand awareness, and valuable data insights that can drive future business strategies.

What kinds of products did the company showcase during the IGB event?

Uplatform’s primary goal is to demonstrate the value and benefits of our platform to the European audience, highlighting how we can contribute to the success of online gaming operators in the region. Uplatform hopes to establish strong connections, build partnerships, and better understand the specific needs and preferences of the European market. We want to establish Uplatform as a trusted and reliable partner for iGaming operators in Europe, ultimately contributing to their growth and success in the industry.

Are these conferences more for networking or promoting your products?

They serve both purposes. We promote our products and use networking events to build connections and trust with industry professionals for future collaborations.

What are the primary goals Uplatform is setting up for the rest of 2024?

We have big plans for the rest of 2024! Despite being based in Europe, Uplatform has a comprehensive understanding of the demands of the other markets.
We recognize the variations in player preferences across different countries and even within regions in those countries. We have a roadmap for our system, of which we have made a couple of releases this year on our Sportsbook and Esports, also with excellent tools that will greatly enhance our system to help our customers with new trends. Besides the software upgrades we’re implementing to enhance our service, we firmly believe that it’s not just about having good software but also providing excellent service to back it up. Nonetheless, we have a deep understanding of the industry and take a meticulous approach to evaluating the company’s business model and operations.