GBC Time has interviewed – Mikhail Voinich, Head of Business Development at Belatra Games, well known supplier of software used by the gambling industry operators, with wide portfolio of original online games
What trends are you observing in the preferences of players regarding slot games?
Player preferences are increasingly shaped by generational and cultural trends, with a shared demand for immersive gameplay and visually stunning designs. Millennials tend to enjoy nostalgic experiences, as seen with our classic titles like Piggy Bank and An Escape from Alcatraz. On the other hand Gen Z players demand speed, innovation, and visually striking games and quick-win features like Buy Bonus and Hot Mode.
The end goal is to blend them in such a way so they appeal to both generations. And our latest release, Make It Gold, perfectly captures these trends. The game combines captivating alchemical themes with innovative mechanics such as cascading reels, a dynamic Energy Meter, and features like Gold Blocks and Giant Symbols to appeal to a wide range of players. Its unique mechanics and high-quality visuals highlight the industry’s shift toward more engaging and rewarding gameplay.
Which types of slot games (themes, mechanics, RTP) are currently the most popular across different markets?
Themes like ancient civilizations, mythology, and fantasy worlds are universally popular, as demonstrated by the high interest in sequels to our Mummy-themed games.
Mechanics-wise, Plinko-style games, cascading reels, and bonus buy-ins are performing exceptionally well. Games with an RTP range of 96% and above tend to attract more seasoned players, particularly in competitive markets. Additionally, combining slots mechanics with table game elements is drawing interest from traditional casino players.
How do player preferences differ between various regions or GEOs?
In Europe, players tend to favor intricate gameplay and themed slots with well-developed storylines. Meanwhile, in Latin America, player preferences are shaped by a vibrant cultural backdrop and an evolving gaming landscape. There is a strong demand for visually dynamic and straightforward games, with an emphasis on engaging mechanics that are easy to understand. The growing adoption of cryptocurrency in Latin America is also influencing gaming preferences, as players gravitate toward games that integrate innovative payment options. Additionally, themes that resonate culturally can capture the attention of this audience, making localized content a critical factor in success. In Asia, cultural symbolism and local themes can make a significant difference in a game’s appeal. Localization goes far beyond simple translation—it’s about tailoring the entire gaming experience, from themes to color schemes, to align with the cultural and societal norms of each region. This nuanced approach ensures that our games not only perform well but also resonate with players on a deeper level.
How do you approach localization for different markets to ensure relevance and appeal?
Localization is achieved through a combination of design, mechanics, and platform optimization. Game features are adapted to meet regional demands, such as varying volatility levels or RTP adjustments. Themes and gameplay mechanics are tailored to resonate culturally and emotionally with specific audiences.
Collaborations with local partners provide valuable insights into player behavior and preferences, ensuring games meet market-specific needs.
Which GEOs are currently the most promising for slot providers, and why?
Latin America stands out as a highly promising region due to its rapid growth and the increasing adoption of technological trends. The vibrant gaming culture in this region, combined with a strong interest in dynamic visuals and engaging mechanics, creates significant opportunities for slot providers.
Europe continues to be a key market, offering stability through its mature regulatory framework and demand for innovative, high-quality games. The high competitiveness levels in these markets pushes developers to consistently innovate and refine their offerings.
How does regulation in key markets affect your game development process?
Regulation plays a critical role in developing our strategies. We ensure our games comply with jurisdictional requirements for RTP, volatility, and responsible gaming features. For emerging markets like LATAM, we focus on aligning our content with regional regulatory frameworks while exploring creative freedoms.
How do partnerships with operators and aggregators influence your game development and distribution strategies?
Our partners provide us with valuable player insights, enabling us to tailor games to specific audiences. For instance, our collaboration with BitStarz allowed us to create a game that blends their brand identity with engaging mechanics. These partnerships also expand our distribution network, ensuring our games reach diverse audiences globally. Feedback loops with operators help us refine gameplay features and enhance performance, creating a mutually beneficial ecosystem.
Read More: Belatra releases alchemical adventure Make it Gold
