Gambling is a highly-competitive environment, in which it’s crucial to be the first and, what’s more, provide customers with the most innovative and unique products to meet success. Therefore, many operators use the services of different companies that help them develop the product from scratch and further promote it to the needed extent. Among these agencies is Online Casino Market, which approaches every customer individually and helps them reach the set goals.
Karen Fill, a Gambling Business Consultant at Online Casino Market, has shared some insides on the most popular, effective, and prospective services, shed light on the product’s developing process and talked about the possible cyber threats that can business owners face. In addition, she has highlighted where you should start your gambling business and the key elements to succeed.
You provide comprehensive maintenance services for online casinos — from promotion to game development. Which types of services are especially popular, and which ones are trailing behind? Which offers are just revealing their potential and gaining popularity?
The leading positions are occupied by three solutions: turnkey casinos, White Label casino solutions, and games with live dealers. Each product has its advantages and audiences. However, all of them are associated with a quick entry into the market in one way or another.
I would classify solutions based on innovative technologies as new services that are gaining popularity. This category includes VR and Bitcoin casino software and the development of crypto slots.
Operators often order Telegram casinos. This messenger provides various tools for launching and scaling promotion channels. For example, it is possible to buy a casino with a built-in chatbot based on Telegram to increase the number of gaming platforms.
Due to enhanced competition in the gambling industry, requests for practical marketing tools have become more frequent. We provide a full range of services in this area — from developing an individual advertising strategy to the connection of affiliate programs.
No matter how pathetical it may sound, we do not have weak services or failed solutions. Nevertheless, the leading positions are still occupied by ready-made casino business projects. They imply options for speeding up the entry into the market.
What services are the most complex and labor-consuming?
Working on real cases is a little more complicated process than the traditional sale of gambling software. Customers are willing to spend more time and increase their budget to get a unique product. Therefore, creating solutions from scratch (for example, casino slots development) is considered the most difficult procedure.
I would classify obtaining licenses as a labor-intensive service. Despite our vast experience in this area, we cannot always get a quick response from local regulators. For example, many government agencies have introduced restrictions on visits due to the pandemic. At the same time, they have not implemented the acceptance of documents through online services.
Because of this, some businessmen give up the idea of obtaining permits in favor of buying White Label casinos. The cooperation scheme allows an operator to work under a sublicence of a parent firm.
Marketing promotion and the attraction of internet traffic are also labor-intensive services. It takes time to achieve the planned traffic or conversion targets, especially if a virtual casino is new. However, the Online Casino Market experienced team will be able to select the right approach to the creation of an effective advertising strategy for a project of any complexity.
I want to ask you about the casino script. What is the essence of this product? Whom is it aimed at?
The casino script is a ready-made program code needed for launching a gambling resource. This engine is the foundation of an entire iGaming project, including games, affiliate programs, customization services, payment modules, and the administration system.
A couple of years ago, scripts were treated with suspicion. However, today such products are the most popular positions in our catalog. The reason is obvious — a customer receives a workable solution with a huge selection of games for a relatively low price. An operator has to develop the front-end (design). After that, an online casino is ready to launch.
Many clients use one casino engine to create several commercially independent sites. It allows them to optimize development costs and get 2–3 conceptually different final projects.
How long does it take to implement an online casino project from scratch? What does the price depend on?
Our team tries to meet the 3-month deadline. The term is counted from signing the contract until the launch of an online casino.
Most time is spent connecting software and setting up exchange operations between the server and hosting, installing payment components and affiliate services.
Special attention is paid to the design of a site. It is essential for us to create a unique corporate identity. It will let a product stand out from competitors.
Today, users prefer quick content. They need only a few seconds to decide whether to place a bet or not. Therefore, a memorable design and simple navigation always play into the hands of an operator and attract a doubting audience.
The cost of a project depends on a customer’s wishes. The price may be affected by the number of financial modules or the extensiveness of a game catalog. Online Casino Market offers lucrative solutions in different price segments.
Let us talk about online security. What cyber threats can owners of virtual gambling establishments and their clients face?
Attacks by intruders are usually organized to wangle customer bases. Much less often, this is a banal desire to destabilize an operator’s daily work.
Gambling legislation implies verification of gamers during each login to a gambling site. To comply with the requirements, casino providers ask visitors to submit their passport data, tax reference numbers, information about the place of residence, etc. Hackers hunt for this data. It can be resold to third parties, for example, debt collecting organizations.
Phishing attacks are also common in the iGaming industry. Fraudsters create trap sites for stealing the personal data and banking information of customers (card numbers, passwords, CVV codes).
Fraud attacks are often directed at operators themselves. In the 21st century, information rules the world. That is why attackers are trying to wangle as much data as possible.
Do not forget that the gambling business invests a lot of time and money in developing loyalty programs. Bonus abuse is more of a local type of fraud. Nonetheless, it also needs to be monitored.
What tools does cybersecurity offer to mitigate or eliminate these risks and protect vulnerable spots?
The simplest and most obvious solution is to install casino security software. The program operates in a complex, protecting the gambling site from external and internal interference. The list of possible risks includes hacker attacks, phishing, SQL injections, reverse engineering, bonus abuse, and incompetent actions of employees.
Functionally, the software is a set of algorithms and development scenarios in different situations. In addition, it provides network technologies (for site perimeter monitoring) and access control systems.
In 2022, everyone is talking about SSL encryption due to the popularization of cryptocurrencies. This coding method is used not only in finance but also in gambling, for example, for creating security programs.
We recommend our customers buy online casinos with built-in protection modules. The Online Casino Market range includes many reliable solutions for site safety. They will save operators from many problems in the future and protect sensitive data.
Experts argue a boom in online criminal activity during the pandemic. In particular, it was aimed at betting projects and online casinos. Moreover, this problem is expected to escalate in 2022. In your opinion, is this true? If yes, how does it manifest itself?
Unfortunately, the cybersecurity threat to the gambling business will not be going anywhere in 2022. Moreover, attackers will find new fraud methods and improve proven hacking techniques.
The main actions of criminals will be aimed at taking possession of confidential information, including the personal data of clients. In 2022, the vector of their actions will shift towards mobile devices because electronic wallets, payment, and identification services are linked to gadgets. Therefore, mobile casino operators have to take additional security measures not to lose their money.
In 2022, the frequency of using penetration tools will increase. These are special ransomware programs that steal databases and then demand money.
The organized disinformation campaigns that plague the gambling industry are returning. All those legal operators can do in this case is to ensure a fair and transparent game.
How often is a site security upgrade required? Is it automatic, or does it entail expert intervention?
Basic updates are performed automatically and do not require operator intervention. Changes are usually associated with new types of threats and algorithms for their neutralization. Besides, security programs contain verification modules. Any innovations in the legislation (for example, raising the age limit) should be immediately reflected in software updates.
We recommend operators involve competent specialists in server administration. Most system failures occur due to the banal untimely update of server software. For example, data leaks are often the result of misconfigured server services and open storage ports.
In conclusion, how would you assess the situation in the global online casino market? Is it developing, stagnating, or requiring innovation?
The gambling business remains one of the most profitable areas. However, the requirements for market participants are getting more challenging every year. This is not just about increased competition in the industry and the struggle for a client. It also concerns strict requirements for operators from the government.
In Western European countries, for example, the tax burden on businesses ranges from 40 to 60%. In Spain, gambling advertising was limited in 2021.
We recommend our clients open online casinos in developing markets. Investors will be interested in launching casinos in Eastern Europe, Australia, New Zealand, Asia, Africa, and South America.
The key indicator of industry growth in 2022 will be the introduction of information technologies. The list of relevant directions includes blockchain, virtual and augmented reality, artificial intelligence, and Big Data algorithms.
To remain competitive in the industry, it is necessary to use new channels of communication with the audience. The requirements for back-end development are also increasing. Online casino software must process huge data streams and interact with many gamers connected via desktop and mobile devices.
Online Casino Market offers a large selection of top-notch slots for sale. They will constantly attract new consumers and work stably in all conditions.
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