GBC Time has interviewed – Tetiana Lukiianiuk, Head of Account Management at Amigo Gaming. A unique provider of online slot games in the growing gambling industry, offering online gaming operators and aggregators a wide range of exciting products.
Hello Tetiana, please give us some details about your company, how long have you been in the market? What markets do you operate in?
Amigo Gaming has been making its mark in the iGaming industry for nearly three years. Founded in Barcelona by a passionate team, our mission is centered around delivering high-quality online slot games on a global scale. Our guiding principles—creativity in product design, excellence in service, and technical mastery—direct our strategy and daily operations, ensuring that we produce engaging and innovative gaming experiences.
We have established a strong presence in several key markets. In Latin America, we are particularly active in Brazil and Mexico. In Europe, we focus on expanding our reach across the continent. We also operate in the CIS and Balkan regions, where we have developed a solid foothold. In Asia, we have made significant inroads, as well as into Oceania, Africa, and Canada, broadening our global footprint and bringing our unique gaming experiences to new audiences.
What are the top features and tools Amigo Gaming used in iGaming content development in 2024? Are there any specific trends that are followed by the majority of players worldwide?
At Amigo Gaming, we deliver visually stunning experiences using cutting-edge graphics technology, ensuring our games are both captivating and immersive. We focus on innovation, regularly introducing unique features like the exploding chest in Skull Coins and the Pick’em bonus in Fruit Invaders to keep gameplay fresh and engaging.
Our mobile-first strategy prioritizes optimization for mobile devices, catering to the growing number of players who enjoy gaming on the go. This inclusive approach ensures our games perform flawlessly across various devices. We also utilize advanced technologies such as artificial intelligence (AI) to enhance interactivity and engagement.
Current trends show players gravitating towards games with high-quality graphics, innovative features, and seamless mobile compatibility. Additionally, games inspired by pop culture and cultural references are increasingly popular, as they create a deeper connection with players by reflecting their interests and enhancing their gaming experience.
Do you consider the GEO factor while developing iGaming products? How may this affect the final outcome?
Yes, we definitely consider the GEO factor when developing iGaming products. Understanding geographical preferences helps us tailor our games to better align with regional tastes and trends. By adapting to regional specifics, we create more appealing and compliant products, ultimately improving market success and user experience. Conversely, games like Sun Crown and Frozen Crown have universal appeal and are enjoyed by players globally.
What are your most popular slots?
Our most popular slots globally include Blazing Crown, Regal Fruits 100, Frozen Crown, Sun Crown, Olympus Blessing, Amigo Monkey, and Skull Coins. Each of these titles has resonated well with players due to their engaging themes, innovative features, and high-quality graphics.
Since we found out what makes slot gaming popular among consumers, what can mess it up? What are the most common mistakes casino gaming developers can make?
Firstly, a lack of innovation can be detrimental. If a game fails to offer new features or unique mechanics, it can quickly become monotonous and fail to engage players. Players are drawn to fresh and exciting experiences.
Secondly, poor user experience and technical issues can significantly affect player satisfaction. Games that are buggy, have slow load times, or are not optimized for different devices can frustrate players and drive them away. Ensuring smooth performance across all platforms is crucial.
Another mistake is neglecting to consider diverse player preferences and cultural differences. Games that do not account for regional tastes or fail to resonate with specific audiences may not perform well in different markets.
Finally, inadequate attention to game balance and fairness can also be a major issue. Players expect a fair and balanced gaming experience, so ensuring that games are well-tested and offer a balanced return-to-player ratio is essential. Failing to deliver on these fronts can damage a game’s reputation and lead to a loss of player trust.
What are the primary goals Amigo gaming is setting up for the rest of 2024?
For the rest of 2024, Amigo Gaming is focused on several key objectives. We have a well-defined roadmap that includes launching new slot titles designed to appeal to a broad range of players. These releases will feature high-quality graphics, innovative game mechanics, and fresh game types, all aimed at pushing the boundaries of slot gaming. Another important goal is to expand our presence into new markets, broadening our reach and bringing our engaging games to an even wider audience.
Read More: Best Online Casino Game Providers
