Brazil’s PIX is entering the European market through a partnership between Wipay and PagBrasil. This collaboration will allow Brazilian tourists to make fast and secure transactions in Spain and Portugal using their favourite payment method.
A pilot version will be launched in Barcelona – vending machines accepting PIX will appear at the airport. At the same time, visitors will be able to make instant, fast and secure payments by scanning a QR code, just as they are used to in Brazil.
For Europe, this is a really big achievement. Integration into international payment habits and adaptation. The Euro and the Olympic Games have exposed the payment acceptance problems of many businesses, especially those in the tourism sector. A souvenir shop without accepting international payment methods is nonsense. Chinese tourists, who are the majority, were particularly affected. Brazilians were ahead of the problem and prepared the ground in advance.🤝
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