To expand the awareness of our readers about the recent betting news and existing bookmaking companies, today, we will overview BetVictor. This UK firm combines the role of bookmaker and online casino and has a worldwide authority of a reliable place for online entertainment.
From being a betting site in the UK to a world-known brand
BetVictor took roots from the middle of the 20th century when William Chandler divided his business among his five sons. One of them was Victor Senior Chandler, who received a part of the betting business and, in turn, in 1973 gave it to his son, Victor Junior. That is why the company had previously had names like Victor Bet and VC (Victor Chandler) Bet, while now turned to be BetVictor.
Such an often name changing policy in the betting business isn’t new and is related to legal issues. Thus, during the last decades, gambling and betting spheres met several turns of laws in the EU countries, which forced brands to swap titles and even registration places. That is why many firms in this sector tend to register in countries like Gibraltar or Malta, which don’t have very severe rules in terms of holding suchlike firms.
Becoming one of the most popular football betting sites in the UK and Europe
One of the primary benefits of BetVictor is their odds. According to the online comparison website Oddschecker, the regarded company holds the best odds for the top European football tournaments since 2015. Receiving more cash was always among the primary promoting tricks of any bookmaker without additional advertising. Also, it shows the company’s loyalty and attitude towards their customers, which is a win-win situation in the bookmaking market.
The ownership situation with Victor betting business and BetVictor’s finances
In 2014, Michael Tabor became the primary shareholder of BetVictor. The considered firm entered a new, more technological phase of bookmaking.
According to the company’s reports, its annual turnover now is about 1 billion pounds. It also possesses more than 400 employees, who are located in offices in London and Budapest. As the latest data show, BetVictor’s annual revenue is about 40 million pounds.
Bet Victor’s marketing approach
Although BetVictor has a long history, the betting business has always been a tough competition. Presenting the best offers is not the only way to have enough clients, so increasing brand awareness is an everyday task. Amid the common ways to achieve this task, BetVictor supported several sports events and held a few exciting partnerships:
- Since 2004, BetVictor organised a self-named poker tournament, that was praised among the world-known poker players.
- The company’s logo appeared during the Welsh Open snooker event, which the firm helped to sponsor during 2013-2014.
- At the end of 2014, Michael Owen, one of the most popular and highest-paid football players in the past, became their ambassador.
- In 2015, BetVictor signed a partnership with Chelsea FC and became their global mate.
- The same year company upgraded its technical facilities (developed native-driven iOS and Android apps, launched In-Play option and Cash-Out tool).
- Since 2016, BetVictor has a partnership with British Racing, which has led to being a financial supporter of some Cheltenham Racecourse events.
- The company also announced a Million Pound Goal campaign, which was dedicated to Euro 2016 and allowed its clients to win a six-zero prize.
Perks one can get on Victor Bet platform
Traditionally, BetVictor is represented by a standard set of features that help players to enjoy spending their leisure time on the platform:
- Comfortable apps on both Android and iOS platforms, suitable desktop website.
- Variety of depositing methods, including BACS and e-Wallets.
- Actual online entertainment, including online casino and broad esports betting line.
- Short withdrawal time.
- Bonuses and free bets options.
- Vast support options, including SMM, live chat, various messaging options.
- Competitive sign-up offers.
- Best odds for the top football competitions.
- The high level of technical and legal protection.
Even though BetVictor cannot cover every possible odd for all the possible events, this bookmaker is one of the most respectable on the market. The long history confirms its authority, while the highest-possible odds for football events and innovative positions allow them to stand out from the fierce competition on the market.
Read more: Betting Affiliate Programs
