GBC Time has interviewed – Anastasia, Head of Affiliates at Megapari Partners. The company provides affiliates with 50+ offers across all GEOs, and is ready to accept almost any traffic except for branded traffic. With a focus on fostering strong partnerships and delivering exceptional value to clients, MegaPari Partners continues to solidify its position as a trusted ally in the affiliate marketing landscape, driving mutual success and growth for all involved.
Let’s start with a little intro about your company, please tell us more about your affiliate program? What are your main GEOs? What sources of affiliate traffic do you prefer?
Megapari is a gambling company operating in more than 150 countries, offering over 16,000 sports and non-sport events, and 20,000 slots from top providers. Megapari was launched 5 years ago, simultaneously introducing Megapari Partners — a direct advertiser accepting traffic from over 50 GEOs. Currently, over 30,000 affiliates are actively engaged in the affiliate program.
Our team specializes in engaging with tier 2 and tier 3 regions, focusing primarily on Latin America, Asia, and Africa.
Regarding traffic, we prefer warm sources like SEO and PPC. We also value traffic from influencers and tipsters, aiming to attract an engaged audience.
Could you tell us how you work with webmasters in your affiliate program?
There are two ways of work.
First: an affiliate manager finds a partner himself; second: a partner registers with us directly and gets his own manager.
In the first case, our managers are constantly searching for new partners on social media and at conferences. They make a brief introduction, discuss the benefits of Megapari Partners and negotiate a deal. Following this, the partner registers an account and then our manager provides them with all the promotional materials. Additionally, if needed, the manager can discuss the partner’s traffic and modifications to the strategy for better results.
In the second case, when a partner approaches us independently, we activate their account and assign a manager. The selection of the manager is tailored to match the partner’s geographical location and language preferences, ensuring optimal convenience. And just like in the first case,after we provided promotional materials, the partner is ready to start working.
What offers do you provide new partners to start with?
Megapari Partners offers a range of partnership models, including RevShare, Fix, CPA, and Hybrid options.
However, around 90% of partners work for a RevShare in our affiliate program. We offer up to 50% depending on the traffic source, the geography, and the number of players referred. RevShare is the most popular deal because a significant portion of the revenue is brought in by high rollers, and for us, major and VIP players are one of our main interests, managed by a dedicated VIP retention team.
Therefore, our players tend to remain with the project for an extended period, resulting in high LTV and substantial profit, which means a lifelong good income for our affiliates working on a Revshare.
Do you prefer to work with affiliate teams or single webmasters? Or is there no difference for you?
Frankly speaking, there is no difference -the principles of working with teams are no different from those applied to single webmasters. Megapari Partners welcomes both teams and individual webmasters to collaborate with us. Our primary requirement is the delivery of high-quality traffic. It is difficult to determine which group is more prevalent, which is why we extend an invitation to everyone interested in working with us.
How do you attract new webmasters to the program: what marketing approaches do you use, do you search at conferences and in chats? Or do they find you and you do not need to look for new partners?
Yes, some partners find us on their own; however, we proactively engage with potential partners and seek out new collaborations ourselves.
To attract potential partners, we strategically promote Megapari Partners across various thematic resources, forums, and websites. Simultaneously, we consistently seek partners across different geographic regions, primarily through country-specific popular social media platforms such as Telegram, X, Instagram, and others. Additionally, we leverage SEO-optimized sites on Google and periodically explore relevant channels on Telegram.
Attending conferences is always a priority for us. We create standout booths, such as our incredible stand at last year’s Sigma Europe in Malta, crafted in collaboration with renowned artist Sandra Kovalski. At more localized summits, our team of affiliate managers attends those to connect with new partners and introduce our affiliate program.
In your experience, do partners prefer the materials you offer (landing pages, creatives), or do they often make something of their own? Which approach is more successful?
Partners consistently prefer our promotional materials because they often don’t have their own design teams to quickly produce high-quality content.Our designers are dedicated to creating a diverse range of promotional materials tailored to each partner’s specific needs. Partners appreciate the convenience of ordering from us and receiving multiple variants within a day, enabling them to concentrate on their core activities.
Read more: Best Gambling Affiliate Programs
