GBC Time has interviewed – Anastasia, Head of Affiliates at Megapari Partners. The company provides affiliates with 50+ offers across all GEOs, and is ready to accept almost any traffic except for branded traffic. With a focus on fostering strong partnerships and delivering exceptional value to clients, MegaPari Partners continues to solidify its position as a trusted ally in the affiliate marketing landscape, driving mutual success and growth for all involved.
What distinguishes your partner program from the others? What competitive advantages do you offer to make people choose you?
The diversity of deals is paramount for our partners. At Megapari Partners, we are dedicated to meeting their needs by offering a wide range of options and a highly personalized approach. We promote high-quality traffic and foster loyalty among our partners, always being open to discussing improvements for specific deals.
What else is crucial for any partner? It’s the high conversion rate of the product across various geographies. In our quest to achieve exceptional conversion rates in a vast number of countries, we have extensively worked on improving the product and continue to do so, as there is always room for perfection. Our efforts encompass several areas, including localization, prioritizing payment methods, providing 24/7 local support, offering the most attractive odds for players, and ensuring a wide selection of casino games.
Moreover, our exceptional retention department, developed in-house through the analysis of local events, holidays, tournaments, and sports events, enables us to maintain a strong hold on our customers. This, in turn, generates revenue for our partners.
Also, the stability and consistency of payments are crucial for our partners. Megapari Partners provide weekly payments and have implemented an automatic payment system.
One of our proudest assets is our affiliate support team, each member bringing at least two years of experience in the gambling industry. Our team covers over 100 languages, with native speakers in English, Russian, Portuguese, Turkish, Hindi, Arabic, Georgian, Uzbek, and Nepali. Megapari provides 24/7 assistance in both English and Russian, ensuring seamless operations at all times.
Megapari Partners also offers an affiliate program app for Android, where every partner can check out the analytics they need at any time.
A key factor in retaining our top players is our dedicated VIP team, which serves as a true concierge service for our esteemed VIP clients. To better address their unique needs, we have established a specialized department. Megapari provides an exclusive bonus program tailored for VIP players, recognizing their significant contribution to our profits. Furthermore, our multilingual managers enhance the gaming experience for these clients, ensuring their continued engagement and sustained revenue contribution to our partners.
This approach has borne fruit: over the past year, MegaPari Partners witnessed a staggering 110,7% increase in active affiliates and a 72,4% growth in user registrations through affiliates. These significant results are due to enhanced offerings for users, boosting affiliate revenue, and improved services for the partners themselves.
Often webmasters can be offended by something and quite loudly declare that the affiliate program is unscrupulous. How to maintain a good reputation for an affiliate program and deal with negative feedback?
There are no issues when conducting business with integrity. We maintain complete transparency with our partners, establishing clear agreements upfront about the type of traffic they can deliver, the traffic we accept, and the terms of our deals. We always inform our partners that we do not tolerate any form of fraud. If our partners meet all agreed conditions, we ensure that our commitments are met as well. Should there be any mistakes on our end, including those made by our managers, we take full responsibility for those risks and costs.
However, situations with negative feedback can also occur. The key to resolving them is dialogue. It’s essential to talk with the partner, understand the reason behind their opinion, and possibly find a resolution.
And how do you retain your partners? Do you hold any events for arbitrageurs, contests, drawings, or something else?
Yes, we conduct contests and giveaways for our partners. Additionally, we actively participate in conferences, where we often host giveaways at our booth. Our affiliate team meets with partners at these events, providing them with merchandise and organizing dinners to strengthen our relationships.
However, the main way we retain partners is through our affiliate program, offering support, promotional materials, and advantageous deals.
What are the most inviting affiliate innovations while casino promotion in 2024? How to attract as many players as possible these days?
Artificial intelligence has enabled advancements such as generating keywords, creating promotional materials, and identifying partners or traffic sources. Bots provide alerts for product updates, new geographies, and events, streamlining communications and marketing efforts.
In other words, we leverage innovation to automate processes wherever possible. This approach is designed to allocate more time for both partners and program managers to engage in business communication, idea generation, creativity, testing of various creatives, and to facilitate assistance in operational matters through artificial intelligence and bots.
How would you describe the job of an affiliate manager in the gambling industry these days? What are the challenges and what is important to achieve or avoid during the campaign?
In today’s environment, the role of an affiliate manager remains as crucial as ever, encompassing responsibility, responsiveness, professionalism, and a deep understanding of the product and its communication. Moreover, it is essential for affiliate managers to stay abreast of trends, assist partners in optimizing their companies and traffic, and provide timely feedback. Given the increasing automation of routine tasks by artificial intelligence and bots, the unique human qualities of empathy and engagement in every interaction are what distinguish an affiliate manager at Megapari Partners.
Read more: Best Gambling Affiliate Programs
