Kiron Interactive, a leading provider of virtual sports and numbers games, has announced the expansion of its partnership with Hulu Sport, a tier-one operator in Ethiopia, with the launch of its innovative Mobile Lite Football Leagues product.
The new offering, known as the Hulu League, is an extension of Kiron’s existing partnership with Hulu Sport, which already includes the integration of Kiron’s products in the operator’s retail and online channels via its omnichannel Betman platform.
Mobile Lite Football Leagues is a tailored version of Kiron’s popular virtual football product, designed specifically for mobile devices in markets with limited bandwidth. The game offers an immersive and engaging virtual football experience, complete with a wide range of betting markets while requiring a fraction of the regular data consumption.
The Hulu League launch will significantly boost Hulu Sport’s mobile offering, providing its players with a unique, entertaining and data-light virtual football betting experience that Kiron Interactive is renowned for in the industry.
Steven Spartinos, Kiron Co-CEO, said: “We are honoured to extend our partnership with Hulu Sport, one of Ethiopia’s leading operators. The launch of the Hulu League demonstrates our commitment to delivering innovative and tailored products that meet the specific needs of our partners and their players.
“We look forward to working closely with the Hulu Sport team to ensure the success of this new bespoke offering and to exploring further opportunities to enhance their product portfolio with our cutting-edge virtual sports content.”
Kibrom Gebremeskel, Deputy General Manager at Hulegeb Online Solution (Hulusport.com), said: “We are excited to expand our partnership with Kiron Interactive and bring the engaging Hulu League virtual football product to more players in Ethiopia. This innovative offering perfectly complements our existing sports betting portfolio and provides our customers with a unique and immersive gaming experience.
“Kiron’s Mobile Lite Football Leagues product has been tailored to meet the specific needs of our market, and we are confident that it will be a major hit with our players. We look forward to working closely with the Kiron team to maximise the potential of this new content and to further strengthen our position as a leading operator in the Ethiopian market.”
About Kiron Interactive:
Kiron Interactive is a global technology and software company that specialises in the development and supply of market-leading virtual sports and numbers games. Established in 2001, Kiron is widely recognised for ongoing innovation and industry excellence, delivering state-of-the-art products and robust betting solutions to premier online and retail gaming operators, casinos and lotteries in regulated markets around the world.
Kiron’s suite of premier products is developed using the most advanced gaming and animation technologies and its 55-strong virtual games portfolio is the largest and most differentiated in the industry. With 160 international clients across five continents, Kiron holds licences and certifications with various authorities across territories.
Kiron’s long-standing success is built on its ability to deliver an unparalleled customer experience and form strategic partnerships with customers, by putting people at the heart of what they do. Kiron has been awarded the prestigious Virtual Sports Supplier crown two years in a row in the EGR B2B Awards 2021 and 2022, and the Compliance Technology Provider of the Year title at the EGR Italy Awards in 2023 amongst a number of other industry awards amassed over the years.
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