Mobile has become an irreplaceable factor in modern society. More and more consumers worldwide pick the mobiles to work and provide all the needed operations. Computers and laptops are going in the background, while we are watching the ascent mobile in the first place. In this article, you will find a detailed guide to mobile traffic and the latest trends for 2024.
Mobile traffic keeps growing and actively developing. According to the latest studies, the percentage data of US customers with smartphones has reached 81%. Considering the total amount of people with mobile phones, the percentage data is currently over 96%. However, the US market is not the leading one in mobile traffic driving. From 2021 to 2022, mobile traffic in America barely reached 70%.
The mobile traffic increase is becoming more evident. And that is the fact.
Let us begin with the definition of mobile traffic. Unlike the Internet traffic, this one is going out of mobile devices including:
- smartphones;
- cell phones;
- tablets;
- e-readers.
According to the Statista research of mobile traffic in 2021, the third quarter has demonstrated 54.4% of mobile activity on websites worldwide. To see how fast the mobile traffic is goring, let us compare the data in the first quarter of 2015. In that term, the percentage of mobile traffic was 31.6%.
As it seems, mobile activity has constantly been growing worldwide because it is faster and more user-friendly.
Before figuring out the hottest mobile traffic trends, it is crucial to understand the influential factors.
Does any geo-related factor specify the mobile traffic?
The global COVID-19 pandemic was one of the biggest impacts on the Internet. Online became the only space, where people were safe from getting the virus. However, different markets and regions got under various restrictions from the government. Talking more specifically, let us see the mobile share compared to the desktop in different countries from April 2021 to March 2022.
| Country | Mobile rate | Desktop rate |
| Brazil | 93.37% | 6.63% |
| Japan | 87.06% | 12.94% |
| India | 86.51% | 13.49% |
| Spain | 85.98% | 14.02% |
| Mexico | 85.37% | 14.63% |
Where does mobile traffic come from?
According to the statistic, there are four dominant channels, through which mobile users drive the traffic.
Bookmarks
Most generally, the users use the bookmarks to visit the website or click the first website in the search result list.
Search
The next biggest channel of mobile traffic is the search. But still, this channel is not popular in all the regions. For example, Mexico, the US, and India are not those markets including the users, who go to the websites through the search tool.
Referral links
This channel is considered to be the third most popular channel through which users worldwide visit the websites.
Social media
Despite the popularity of social media platforms, this channel is less effective in mobile traffic-driving worldwide.
After the consideration of the essential and influential factors for mobile traffic, it is time to list the trends by the industries. The list below will show you what the mobile users are most likely interested in. This research was provided from April 2021 to April 2022.
Education
This industry is one of the most popular in mobile use. And the reason is even more obvious. The interest in mobile education was caused by the massive transport to the online form. The most popular mobile websites in this segment are Blackboard and Webex, which keep increasing in use by students and other education workers.
The most active advertisers have always been such platforms as Zoom and Grammarly. Considering the highest spending terms, the second quarter of 2021 demonstrated the biggest desire on investing in mobile education. However, in the fourth quarter of 2022, the monthly ads budgets decreased by 10.
Finance
The banking industry is confidently playing the role of the most successful digitalization. However, in a matter of time, mobile traffic had decreased. In this case, the desktop traffic was more effective.
The leading advertisers of this industry are Capital One, Coinbase, PayPal, and Credit Karma. And the most active period of the mobile finance ads was in the fourth quarter of 2021. Talking about the less successful quarter for the financial ads, the Q2 2021 is the one.
Healthcare
This sector has faced unpredictable growth thanks to the global pandemic. Users were getting deeper and deeper into this industry by using their mobile gadgets. However, in a matter of pandemic weakening, mobile traffic was decreasing as well. Desktop traffic is still a leader in the healthcare sector.
The highest advertisement spending was in the second quarter of 2021, and the lowest – was in the third and fourth quarters of 2022. The cause of the mobile traffic falling was the vaccine need decreases.
Food and beverages
This sector is one of those growing mobile traffic industries. Mobile users did not lose interest in it. Therefore, food and beverages are still the most effective mobile traffic drivers.
It is also important to note that the most unsuccessful period for the food industry is the holiday season. People most likely stay at home to have dinner together. Concluding, the activity of the mobile traffic in the food and beverage sector depends on the time and season of the year.
Retail industry
Online shopping was extremely popular among mobile users worldwide. However, the data declined, and the number of users has been falling by 20% in a year statistic.
The main proof of the retail dominance is that 62% of the advertising budgets are captured by this sector.
Conclusion
Digitalization is a complicated and time-required process. This article includes the dominant tendencies of mobile traffic. However, it is still important to build a strategy to drive traffic from mobile gadgets. There are some helpful tips:
- remember that mobile traffic was it by the global pandemic, but it still takes a leadership;
- crossdevice is the key;
- invest in the brand awareness campaigns;
- spend enough time on mobile data analysis and research.
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