As slot gaming is extremely popular, online websites with rankings and reviews of these fast-paced games are in great demand. And if you throw in video reviews from the well-known streamer, it becomes a recipe for success. Wondering how to run and promote a platform like this? Read this article to know how to launch such a project using the example of SpikeSlot.com – the online slot advice website.
SEO & SEM manager of the slot advice platform SpikeSlot.com, Alessandro Filippi, told the GBC Time all about the launch and promotion of the website. All written below is Alessandro’s direct speech.
The idea behind the project: slot online advice website
The idea of the website is to democratize online gaming online and be the first slot online advice site for the international youngest market. The platform is quite popular in Canada, Italy, and New Zealand. The website aims to serve the best as possible, all Google Search-related.
Aim: To create the first slot advice website for a young audience
The main goal is to be the first slot advice site for our target public of an age between 20 and 40 years old.
To determine the target audience and its preferences, I look on Google Analytics and Google Console.
Our main KPIs are:
- organic traffic/organic sessions;
- click-through rate (CTR);
- bounce rate;
- load time;
- keyword rankings/search ranking;
- domain authority;
- the total number of backlinks.
All metrics are on the conversion score. Our main competitor is nodepositkings.com.
Main stages of the launch: keywords search, content creating, and site optimization
To launch the slot online advice website, we:
- Started with finding the right keywords;
- Then we published quality content;
- The next step is to do onsite optimization;
- Built links;
- Tracked SEO results.
I believe you must pull all stages together to see how the ecosystem responds. Each stage is somehow interconnected. Like this, it all becomes smooth and fun.
Website developer and copywriter – key contributors of the team
The site developer and the copywriter team are the main elements on the team to interface daily about the project tasks.
ROI on the site is 5:1
I cannot tell you the exact numbers due to the privacy agreements, but the investments were around $100k. There’s no exact metric for determining a good ROI of SEO in general, I can say the average ROI is 5:1, which means we get back $5 in return for every dollar we spend on this SEO project.
Our monetization model is paid games.
Basic marketing goal – to come out with a solid site structure
I started the Spike slot project around 12 months ago, just after the site was launching a project. First, I fixed all the on-page SEO and site speed. It was a bit difficult to profile a target because there was not a lot of data. But after a couple of months, the audience profile was clear.
The first and basic goal was to come out with a solid website structure to serve all the Google algorithms and the conversion requirements. As for the key metrics:
- Traffic started to increase 30% monthly;
- CTR – between 3 and 5% in the first 4 months;
- Bunch rate improves weekly;
- Load tin is 89 of 100;
- 10.4k keywords on the SERP and 400 on the top 10.
Daily link building and fresh content publications are the keys to success
I use Ahrefs, Google Console, Google Studio, Google Analytics, Screaming Frog, and VIP SEO basket. The strategies are used to monitor daily where you go and where the competitors go. We also do daily link building and publish quality, fresh content for the site every day.
Daily site traffic is around 4.5k
Only on Spikeslot.com, we generate 4.5K daily traffic, with an average click-through rate of 2.8.
Quality content always generates traffic
Good content always generates traffic, so I target top content on blog articles and newspapers editorial. I, however, avoid social sharing in general, creating just the minimum request for the online ecosystem.
Working with the streamer is a blast
SPIKE is an amazing guy and very popular with his fans. The work he does is unreplaceable. Video folk is less converting than organic visits on the site. But for the branding, it makes it easy to communicate the marketing goals to all different markets.
Work is a key element of success
I am satisfied with the global results. However, I need more time to complete an even better score.
The main factor that helped us beat the competitors is work, work, work. Also, share the data with your team to get a different angle and better strategies. On top of that, you will have extra motivation.
If I could redo the project now, I would not have done everything the same. The only thing is I would focus more on quality than quantity.
Developing a brand identity is our next goal
The future of this project will be focusing on brand integrity and utilizing partnerships and relationships to build credibility and popularity via strong link building. The importance of PR and gaining traction online through other websites and media hubs will be valuable for our SEO success.
Advice for those who want to launch a casino/slot ranking website
The process is very long, and understanding the organic landscape requires a lot of experience. Collecting the competitors’ data is a good start to realizing how much resource and work you have to achieve to convert your effort into the money. At the same time, be original and believe in your concept and brand to keep the team motivated.
Read more: Top Gambling Affiliate Programs
