Alanbase is an affiliate program software company with more than 50 clients, including BetBoom, GloryPartners, and 4rabet. Almost all of Alanbase team is from iGaming, so their software is designed to meet the needs of the vertical.
Hot news from Alanbase about the world of SEO. Alanbase team is following all the news and changes in the iGaming world. Recently, Alanbase noticed an interesting podcast about SEO in the context of preparing for the EURO 2024.
Sporting events such as Euro 2024, Stanley Cup, and America’s Cup are opportunities for iGaming and betting companies on attracting new customers and driving traffic to their sites. In this article, Alanbase summarizes the most interesting things for you: tips on SEO and using AI from experts.
The podcast’s experts are current professionals with extensive work experience. The first expert is Sean Beanco, co-founder of Gain Changer, which helps companies ranging from startups to large enterprises dominate Google search results.
The second podcast guest is Simon Flynn, who runs the betting.com site, which belongs to the Game Lounge company. The third expert, Ivanna Flynn, is an iGaming SEO expert.
For convenience, Alanbase has divided the interview into several blocks:
Preparation
The preparation process is perhaps the most important. You need to create targeted content in advance to give Google enough time to index the pages and raise the rating by the beginning of the event. Obviously, in order to rank, you need to create a lot of content. SEO is not a fast process. Google has to index your site, and if you are not a news resource that is updated every few minutes, then make sure that Google has time to find your content before the event starts.
Each sport has its own characteristics that need to be taken into account. You can’t just create one template and apply it to everything. There is football, basketball, and racing, each with its own teams, places and conditions. Different stadiums, sponsors, weather – a lot of things you can write about to attract readers.
Content
In fact, Google’s latest updates are about the importance of high-quality content on your site.
If you make good content, then over time, you will be able to overtake the competition. You can imagine the process of climbing Mount Everest: you started from the point where you are today and are moving to higher positions in the search results. To achieve this, you need to prepare for the active promotion of the site and the creation of interesting and useful content for users.
“It is important to start from the base. For example, the site needs to clearly indicate information about the tournament, such as group members, leading teams, and so on, so that Google can correctly understand the context and content.
But to stand out from all the others, you need partners. I think a lot of people focus on the sport itself but ignore the betting. To get real conversions, you need people who place bets. Therefore, the most obvious thing is to make predictions and talk about each individual game.”
– Simon Flynn
When you get to a betting site, you often see only basic guides for beginners. However, when the user is no longer a beginner, he wants to see advanced tips from experienced players and professionals.
How do I make good predictions?
Even if your authors are not sports experts, you can still make them look like pros:
“There are some simple rules that will help you make good predictions, even if you are not an expert. For example, betting on teams with a chance of winning between 1.2 and 1.6 will give you a better chance of success. Just analyze the coefficients and make your assumptions based on them. If you can place several bets with a coefficient of 1.5 and combine them into a battery, then your predictions will seem correct.”
– Simon Flynn
But, of course, the best option is to start cooperating with betting experts.
How do experts approach the preparation of key requests for a sports project?
“I always come back to the product and its ultimate goal. I’m trying to understand a specific league, team, sport, whatever it is. This is done in order to develop a better flow, creating a SOP that can be used to cover all the different areas. I try to develop a good strategy for publishing content and immerse myself in the industry. For example, if you type “UEFA” in Google, you can see information about various teams and news.
If you are talking about the team, who is the captain? What are the names of the athletes? What is the team’s past? What are their chances of winning? What unique events can happen and arouse people’s interest?
This does not look very structured and will not show the search volume, but it may cause fast search queries. This is because people are looking for quick answers to questions.”
– Sean Beanco
To get into the top stories or Google Discover, you need to optimize the content in different ways: use the scheme for news, the right title for Discover, for Google News, as well as the SEO title for Google search results. This requires working with three different platforms, but if you can find common ground between them and offer valuable information at the right time, this is where you can get to the top.
Video content, such as YouTube and TikTok, is also important. Many people prefer video platforms to search for content. For example, Oddspedia has achieved great success by posting its betting tips on YouTube, and it does not require a lot of money. There aren’t many competitors in this niche on YouTube right now.
Competing with news companies with huge SEO potential can be difficult and expensive, so social media and video platforms are a cheap way to get traffic.
The translation was prepared by Alanbase
Alanbase, an affiliate program software, has prepared the material for you. The service allows you to present a product on the CPA market and promote it to buyers. This platform is also useful for those who want to attract traffic and for those who plan to launch a platform with offers from different advertisers.
A little bit about Alanbase:
1. 24/7 support – literally. Alanbase is in touch day and night. Alanbase can easily finalize any custom features and designs for the client.
2. Real-time statistics, i.e. statistics are updated in real-time.
3. Goals and payout management are available. For example, you can set up your own GEO, goals, and conditions for each offer and provide personal conditions for individual partners.
In order to view Alanbase from the inside, leave a request for a demo call with the manager, and then get free access to the service for 14 days with full functionality and without linking a credit card.
Read more: Best Betting Affiliate Programs
