Aiming at achieving similar results? Say no more. We’re sharing how performance marketing agency KlipperKlicks did it. It took advantage of the best tools and strategic approaches to drive big growth for BetBoom Partners.
BetBoom Partners is an affiliate program that focuses on exclusive iGaming products in Latin America. Their philosophy is: honesty, transparency, and a sense of community. They collaborate with webmasters, affiliates, bloggers, and mobile app specialists.
All this helps deliver top-notch iGaming products we all love such as Plinko, Fortune Tiger, and Sweet Bonanza. At the same time, promoting multiple games was the biggest thing to do.
From January to June 2024, BetBoom Partners and KlipperKlicks held an all-encompassing online marketing campaign aimed at enhancing user registrations and increasing deposits. This was not a walk-in-the-park kind of task for the competitive iGaming market.
Let’s explore the figures, strategies, tools, and key insights of the campaign.
Budget and Key Metrics
The campaign operated with $1,150,000 to yield strong user engagement and conversion rates. Key figures include:
So, the collaboration excelled at user acquisition and maximizing deposits.
Traffic Sources
The primary source of traffic was social media, channeled through web view apps and Progressive Web Apps (PWAs). The social traffic strategy effectively reached a broad and versatile audience. It played a good part in driving significant user engagement and conversions.
Offers and Products
BetBoom’s featured products included popular iGaming titles:
- Plinko: A dynamic game offering a mix of strategy and luck, popular for its engaging gameplay.
- Fortune Tiger: Known for its vibrant graphics and exciting rewards, attracting a wide range of players.
- Sweet Bonanza: A hit for its colorful, candy-themed interface and lucrative bonus rounds.
Tools
Let’s quickly review the tools used to reach the highest figures.
- Anti-detect Browser: AdsPower
This powerful browser allowed for safer and more effective ad campaigns.
- Payment Cards and Accounts
Reliable cards are necessary for budgeting all campaigns. Provided by the agency, these ensured fast financial transactions for paying advertising expenses. Working with social platforms, KlipperKlicks also collaborates with trusted suppliers of agency accounts.
- Tracker: Binom
This tracking tool was essential for monitoring user interactions and campaign performance in real-time. It provided detailed analytics for the team to optimize campaigns based on user behavior and engagement metrics.
Apps
The campaign featured applications available on iOS and Progressive Web Apps (PWAs). This dual availability gave accessibility and convenience for users on various devices. It was easy for them to engage with the gaming products anytime, anywhere.
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Targeting Settings
We employed precise audience targeting to ensure our campaign reached the right target
audience, including GEO, Age, gender, and operating system. By leveraging the right target
audience, we were able to boost the number of leads, traffic, and conversions.
- Geographical target: Brazil (BR).
- Demographics: Males aged 25+, identified as the primary target audience for the products.
- Operating systems: iOS and Android to make sure the campaign could reach users across all major platforms.
Approach to Creative Content
The creative strategy was another major factor of success. Slots + Reactions are the most commonly used creos in Brazil. The main focus is to show the anticipation and excitement when playing slot games followed by the player winning the game, the celebratory emotions, and motivating the viewer to click the ad and try the game.
During the first stages, we implemented a campaign strategy structure (1-5-1) that involved one
primary campaign, five ad sets, and one creative per ad set. We allocated a budget of $40-$50
for each ad set. Our creative strategy for the campaign was creative + landing page + app.
With engaging gameplay and authentic user reactions, the campaigns captured the attention of potential users to drive high levels of interest and interaction.
Strategy
KlipperKlicks used a detailed strategy to optimize each aspect of the campaign and maximize results:
- Compelling gameplay videos and user reactions were used to gain attention.
- Effective landing pages were designed to convert interest into action.
- The agency took advantage of the appeal of iOS and PWAs to reach a broad audience.
Cost Metrics at the End of Campaigns
At the end of the campaign, key cost metrics were calculated to assess performance:
The campaign was cost-effective in driving registrations and deposits which led to a strong return on investment.
Conclusion
The collaboration between KlipperKlicks and BetBoom Partners saw fantastic success. The campaign hit its targets and boosted user registrations and deposits with a solid total deposit sum and a conversion rate of 32.5%.
From the case study, you can see how important a well-thought-out marketing strategy is for achieving growth and great ROI in the competitive iGaming space.
As the iGaming industry continues to grow, use the insights from this campaign as a valuable guide for future marketing initiatives. Take advantage of the power of creativity, technology, and strategic targeting!
The KlipperKlicks team is excited to discuss cooperation opportunities with you!
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