According to the news about the gambling business, affiliate programs are among the top marketing methods in the iGaming sector. But as the market expands, how can an advertiser pick a reliable casino partnership deal on the most lucrative terms?
To make the choice easier, Login Casino has prepared an ultimate review of one of the most popular affiliate programs in the online gambling market – Betsson Group Affiliates. Read this article to find out must-know info about this deal.
General info about Betsson casino Affiliates
| Admin Fee | None |
| Bundling | None |
| Currencies | Euro |
| Minimum (Bank Wire) | €50 |
| Minimum (Ewallets) | €50 |
| Negative Carryover | None |
| Payment Date | The 10th of the following month |
| Payment Methods | Bank Wire (Envoy);Skrill;Neteller;ecoPayz;transfer to player accounts. |
| Payment Model | CPA, hybrid deal, revenue share with the commission from 20% to 50% |
This affiliate program is run by the Betsson Group – a company with over fifty years of experience in the gambling market. Betsson Group Affiliates, the brand established in Sweden in 2001, has become one of the most reputable programs in the iGaming sector.
With the Betsson affiliate program, advertisers get a legal and secure offer, as the Group holds casino licenses of Malta Gaming Authority and the UK Gambling Commission.
On this platform, advertisers get access to 20 trustworthy and renowned casinos and sportsbooks that belong to the Betsson Group, including:
- Betsson
- Betsafe
- Nordic Bet
- StarCasino
- Casinoeuro
- Jalla Casino
- Casino.dk
- Casino Winner
- Jackpot247
- Live Roulette
- Loyal Casino
- NorgesAutomaten
- RaceBets
- Guts
- GutsXpress
- Kaboo
- Rizk
- Thrills
- SuperCasino
- SuperCasino.ee
This covers almost all of the biggest iGaming markets in the world. The affiliates can promote as many brands as they like and link different accounts to different casino brands. And the commission rates depend on each operator individually and vary from 20% to 50%. Advertisers also can find detailed information about the casino brands, rates, and bonus offers at each gambling venue on the Betsson Group Affiliates website.
Casino brand websites and marketing tools are available in over 30 languages, including:
- English;
- Czech;
- Danish;
- Dutch;
- Finnish;
- Bosnian;
- French;
- German;
- Greek;
- Hungarian;
- Italian;
- Norwegian;
- Polish;
- Portuguese;
- Slovenian;
- Spanish;
- Swedish;
- Turkish.
The website is powered by MyAffiliates, while most of the casino sites are developed by the NetEnt, Microgaming, and Leander studios.
In case partners of Betsson have any issues, they can contact the support team or Key Account Manager via email, Skype, or fill in the form on the website.
How to sign up for the Betsson app for affiliates?
Joining the Betsson Group affiliate program is quite a simple process. And the best part is that it is completely free of charge.
To become the Betsson Group affiliate, you need to go through a signup process on the website and provide info about your country, full name, age, contact info, address, site URLs, and website focus. New advertisers also get to select the brands they want to promote and target GEOs.
Then, the Betsson support team reviews your profile to check whether it meets all the requirements. After your account is approved, you can immediately start promoting casino or sportsbook brands using all the marketing tools on the platform. You will also get a Wallet Claim email to the open affiliate wallet for swift payouts.
Who can register for the program?
Both advertisers and casino Twitch streamers can sign up for the Betsson Group Affiliates program.
However, live streamers have to meet the following requirements before becoming Betsson Affiliates’ partners:
- streamer has to broadcast brand’s content at least 3 hours per week;
- during the first 4 weeks, Betsson Group Affiliates monitors the streamer’s results and then decides whether to continue the partnership.
The number of gambling brands to promote is also limited for Twitch content creators:
- Betsson;
- Betsafe;
- NordicBet;
- CasinoEuro;
- Casino Winner;
- Jalla Casino;
- Loyal Casino;
- StarCasino;
- NorgerAutomaten.
Pros and cons of affiliate program by Betsson
Betsson Group is deemed as one of the most well-established and reputable casino and sportsbook brands in Europe, which offers deals for casino advertises.
According to the reviews, Betsson’s affiliate program is popular for:
- low withdrawal limit of €50;
- direct payments with Affiliate Wallet;
- a wide range of licensed casino brands;
- VIP treatment of clients;
- GEO & language diversity;
- and no negative carryover.
However, there are always some drawbacks even to a perfect deal. In the case of Betsson Group Affiliates, these are:
- lack of currency diversity (payouts only in EURO);
- the quota for minimum activity, as the advertisers have to refer at least one new client per month every 12 months;
- special policy for high-roller players (negative commissionable revenue of €50k+).
This affiliate program has its benefits and shortcomings and it is for advertised to decide whether to sign up for Betsson Group’s conditions.
Payment models on the platform
Much like any other quality affiliate program, Betsson Group offers three commission models for its advertisers:
- cost per acquisition or CPA, where affiliates are paid for every target action player makes on casino site;
- revenue share, where advertisers get from 20 to 40% of player’s losses:
- and a hybrid model that combines the two methods mentioned above.
Betsson Affiliates also offers 2-tier sub-affiliate scheme with a 10% commission at the first level.
Commission rates at gambling platforms
The exact percentage depends on the gambling brand that the advertiser is promoting. And the % of revenue for players is paid for the lifetime of the user’s activity. So, let’s review the most common payout rates.
Commission rates for most casino brands – including Betsson.es, Betsafe, Nordic Bet, CasinoEuro, Jalla Casino, Casino.dk, NorgesAutomaten, SuperCasino.ee – depend on the net revenue:
- up to €10k – 25%;
- €10-20k – 30%;
- €20-30k – 35%;
- €30k+ – 40%.
Betsson, Star Casino, Jackpot247, LiveRoulette, Loyal Casino, RaceBets, and SuperCasino have a similar payout model but different rates.
Other casinos, like Casino Winner, pay commissions according to the affiliate’s tier level and net revenue, which depends on the number of players brought to the website.
| Level | Number of players | RevShare commissions |
| Bronze | 0-10 players | 25-45% |
| Silver | 11-20 new players | 30-45% |
| Gold | 21-40 new players | 35-45% |
| Diamond | 40+ new players | 40-45% |
Payouts at Guts, Guts Xpress, Kaboo, Rizk, and Thrills depend on the number of new players:
- 0-9 new players – 25% of revenue;
- 10-19 new players – 30% of revenue;
- 20-34 new players – 35% of revenue;
- 35+ new players – 40% of revenue.
Withdrawal methods in detail
The Betsson Group partnership deal is praised by many for its low payout limit of €50. Advertisers get paid on the tenth of the following month. They can withdraw the earnings directly through Affiliate Wallet to:
- Bank Wire;
- Skrill;
- Neteller;
- ecoPayz;
- player account.
The affiliates should also note that the following countries can’t receive gambling-related payments:
- France;
- Latvia;
- Lithuania;
- Singapore;
- Israel;
- Hungary.
Also, Betsson Group reimburses VAT payments for the companies registered in Malta.
GEOs in Betsson Group affiliate program
One of the most attractive parts of the Betsson Group affiliate deal is an extensive selection of GEOs, to which advertisers can promote casino and sportsbook brands, including:
- the United Kingdom;
- Sweden;
- Spain;
- Poland;
- Peru;
- Norway;
- New Zealand;
- Mexico;
- Latvia;
- Italy;
- Ireland;
- Iceland;
- Germany;
- Greece;
- Estonia;
- Denmark;
- Croatia;
- Finland;
- Chile;
- Canada;
- Brazil.
Restricted countries
There are also over thirty-five restricted countries, to which Betsson Group’s affiliates can’t target their promo campaigns. These regions include the United States, China, Georgia, Cuba, and others.
Promo materials
Upon registration on the Betsson Group Affiliates website, advertisers gain access to the huge library of promo materials and marketing tools, including:
- brand logos;
- banners;
- unique landing pages;
- free games that be installed on the advertiser’s website.
Affiliates can find all the tools in the media gallery, which is built in HTML5 and compatible with all devices.
Betsson Affiliates’ website also features a campaign calendar, where advertisers can select the targeted GEO, brand, and gambling product they wish to promote. There is also a section with marketing tips.
Among other things, the partners of Betsson Group Affiliates can view casino and sportsbook bonus offers, which are divided by country. The affiliate program site provides information about welcome bonuses for new players from each targeted GEO.
Furthermore, affiliates can observe the statistics for their performance in a personal account, including stat on:
- impressions (updated daily);
- clicks (updated daily);
- NRC;
- NDC;
- deposit value;
- net revenue;
- earnings.
Online stats are updated daily. Users also get monthly reports.
The Betsson Group affiliate program is a decent partnership program for advertisers and Twitch streamers. Access to reputable brands, diversity of GEOs, high commission rates, and low limit for withdrawal make this program extremely popular among affiliates. Nonetheless, consider all the drawbacks mentioned above before signing an affiliate deal.
Read more: Betting Affiliate Programs
