Among the many advertisers in a casino niche, Royal Partners stands out as a hidden gem. The affiliate program by Royal Partners is known for flexible terms, timely payouts, and high commission rates for webmasters.
The advertiser works only with reputable and licensed online casinos. All applications from affiliates are thoroughly analyzed before the launch, so the Royal Partners program provides one of the highest conversion rates in the iGaming market.
Read this Login Casino review to learn why you should sign up for the Royal Partners affiliate program right now.
General info about the affiliate program
The Royal Partners company has been in the gambling market since 2018 and has maintained an excellent reputation ever since. An advertiser collaborates with more than 500 affiliates that produce thousands of leads per day.
The program offers partnerships with four licensed and reliable online casino brands:
- SOL casino;
- JET casino;
- Fresh casino;
- ROX casino.
Currently, the Royal Partners program operates in six GEOs in Europe, the CIS, and other places around the globe, including:
- Finland;
- Australia;
- Canada;
- Ukraine;
- Russia;
- Kazakhstan.
- Germany.
Apart from the classic affiliate partnership program, the advertiser also offers collaboration for live streamers with at least 1k subscribers on Twitch.tv, or YouTube. It should be noted that the audience on the streaming channel should be older than 18 years old.
The Royal Partners website is available both on PC and via mobile, which makes it even more accessible for any affiliate. The platform has a user-friendly layout, it is designed in yellow, black, and white colors and is completed with vivid illustrations. The website is available in two languages – English and Russian.
How to sign up for the program?
The best thing about the affiliate program by Royal Partners is that the membership is completely free of charge and there’s no minimum number of players required.
To become a partner user just has to sign up on the advertiser’s official website. An affiliate can register by clicking the yellow “Join Us” button at the top right corner of any page. The user has to fill out the application form and provide basic information about the company – the firm’s name, address, and phone number.
A personal manager will contact every applicant via email to clarify the details about his or her experience in the iGaming sector and determine the most suitable payout model. Then the manager will connect an affiliate to the offer and will help to configure the URLs if necessary.
Upon signing up, an affiliate gets full access to the advertising platform, where he or she can create a promotional campaign. Using the dashboard affiliates can create a new campaign, customize the settings, apply several filters to create high-quality promo materials, and integrate third-party trackers.
The Royal Partners platform allows to choose between three target audiences:
- all people;
- casino players.
In addition, the advertiser provides detailed statistics and features special filters to track the traffic, player’s activities, and deposits.
Commission models and withdrawal options
Timely payouts, several cooperation models, and a wide selection of withdrawal options are all signs of a reliable advertiser, especially in the casino industry. The Royal Partners program meets all the requirements mentioned above and provides the 3 most common models for an affiliate partnership, which are:
- CPA rate at the Royal Partner is one of the highest in the market and is based on the target actions of a player. The CPA rate is calculated according to the financial indicators of the players, their activity on the casino website over a long period, and traffic volume;
- revenue share where the affiliate receives a set percentage of the player’s expenses. Working with Royal Partners affiliates can get up to 50% of the customer’s revenue. The exact rev share rate is set at the end of the closed reporting period and depends on the activity of the affiliate, such as the number of new active players after their first performance;
- hybrid model, where the partner gets a fixed CPA as well as a percentage of the casino’s revenue.
To select the most suitable payout model, an affiliate should first sign up for the Royal Partners program and provide details about their expertise, the GEOs, and the traffic sources they work with. A personal manager, which is assigned to every potential client, will determine the type of commission that better suits an affiliate based on the provided information.
As for the payouts, the time frames for payments on the Royal Partners website differ according to the commission model the affiliate is signed up for.
| Payout model | Terms of the payout |
| CPA | weekly payments on Mondays |
| RevShare | monthly payouts every fifth day of the month for the previous period |
| Hybrid model | once a week – payouts with CPA, once a month – with revenue share |
It should be noted that as the Royal Partners check all the traffic, there is a 7-day hold for payouts with the CPA model.
Royal Partners offers multiple options for withdrawals from the website, so any affiliate can find the most suitable variant. The withdrawal methods include:
- WMZ;
- bank transfer;
- Capitalist;
- Bitcoin;
- USDT;
- Skrill.
Dos and don’ts of Royal Partners affiliate program
To provide high conversion rates, Royal Partners thoroughly reviews the content generated by its affiliates. Thus, several types of content are prohibited within the advertiser’s affiliate program, including:
- traffic motivated by the cheating schemes of online casinos;
- mislead, which means attracting players with false info about the bonuses and terms at casino;
- traffic from Telegram;
- branded content, including context ads and SEO;
- traffic from fake accounts of the brand on social media and in instant messengers, as well as logos and official brand signs that can be associated with the casino brand.
Why do affiliates choose the Royal Partners program?
Apart from all mentioned above, Royal Partners has some notable features that can’t be overlooked. Login Casino has listed some of the main benefits of the program for the affiliates in the European and other casino markets.
Personalized approach and superior commission rates
Upon registration, every Royal Partners’ affiliate is assigned to a personal manager that will help to choose a suitable payout rate and will provide support at every stage of a promotional campaign.
Deep retention
The company has a unique multi-tier user retention system, which covers the maximum possible number of casino players. The personalized loyalty system personally addresses the needs of each client and will help to increase the profits of an affiliate.
Promo materials
To help its partners in creating the best promotional campaign, the advertiser provides a wide range of tailored marketing tools. The creatives are available in different sizes and include banners and landings localized for different GEOs and sources of traffic.
No negative carryover and fast payouts
When it comes to payments, Royal Partners offers the best service possible. Within the program, affiliates can choose a commission model and don’t worry about negative balance carrying over to next month. Swift payouts are also favored by the company’s partners.
Generous bonuses for affiliates
To encourage affiliate partners and create more favorable conditions for the customers, Royal Partners offers a variety of bonuses and often holds competitions between its partners with cash prizes.
For instance, the company has held a Royal Battle competition with a total prize pool of $81.6k (₽6m). The contest has three stages, where $27.2 was given out to 10 winners of each part.
Read more: Top CPA networks
