Annually, global digital marketing is filling up with new affiliate networks and companies targeting various sectors. It’s always hard to pick the right company with perfect offers, professional marketing tools, and a lot of options. Here’s an article about top affiliate marketing companies in the world. Find more business news on the website to stay tuned.
The first thing first is to clarify the exact meaning of affiliate marketing. This type of marketing is based on results, not just on the process. There can be several affiliates or partners, which earn money for referred customers, sales, or clicks. It depends on the agreement and the needed results of the customers.
The commission rate model of paying service was launched a long time before digital marketing even showed up. The translation of the revenue share was introduced in 1994 – four years after the World Wide Web launch.
The founder of the affiliate marketing concept is William J. Tobin. The PC Flowers & Gifts service was launched on the Prodigy network in 1989. And in 1993, the sales were generated of $6 million per year. A few years after the record total earnings, the company created a business model for paying commission to the Prodigy Network.
After this unique contribution to digital marketing development, the whole industry got a new direction to the online space. It was the start of a new era when companies could promote their products and service on the Internet.
Talking about the structure mechanism, there are 4 roles:
- the merchant (advertiser, retailer, or brand);
- the network (the main job of which is to make offers to affiliates and take care of the payments);
- the publisher (the affiliate);
- the customer.
Types of the affiliate offers
Considering the fact of a large number of services and products, the marketing agencies make various offers, which work differently for each sector.
Mobile content
This type provides merchants with an opportunity to increase their sales through mobile channels. For example, with music, movies, books, or audiobooks.
Mobile subscription
The subscription model determines as many subscribers as possible. The best examples of this offer type are music or video streaming services, online magazines, online radio, etc.
App installs
In this case, the main goal of the app developers is to attract people to download the app. Therefore, the app user base increases and the brand is being promoted.
Mobile games
This offer type is more interactive than others. The competition, however, is also higher. And the reason is the small number of players that generate the bigger portion of the industry’s revenue.
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OAK Digital
The first agency on the list of top affiliate marketing companies is OAK Digital, located in NYC. Since 2015, this marketing agency has been actively working, predominantly in the US market. For all these years, the boutique firm has earned a reputation among the leading brands. Especially, because of the editions, where the clients’ content is usually placed. It can be CNN, Vogues, Buzzfeed, Business Insider, Men’s Journal, etc.
It’s also curiously enough, that the client brands are quite diverse: from global-known fashion brands like Ralph Lauren to shopping retailers. The OAK guarantees professional program management, including weekly reporting, reverse commissions for publishers, and help with brand managing and revenue balance.
According to one of the OAK cases, the ending results of work are a significant increase in orders, conversion rate, and CTR.
DMi Partners
Founded in 2003, this US marketing company is considered one of the most resultative agencies in the industry. During all the years of experience, DMi has developed a lot of affiliate programs and provided top media brands to the new professional level via working with them.
DMi Partners company differs with its creative marketing approach and is 100% resultative. Talking about the unique strategy for each client development, DMi applies data and insight it into the customer’s history, so it’d be easier to launch a perfect environment for partners as well.
The marketing company report about 2019 experience shows how qualified its work is. During 2019, there were 7 000 successful promotions for various brands and organizations.
PartnerCentric
This marketing company has become the most-located agency, which is owned by a woman. Moreover, PartnerCentric is WBE-certified, which makes it even more trusted. The agency’s benefit is the mixture of the affiliate marketing strategy with its own specific tools and features.
According to some expert rates, ParterCentric drives the highest ROI in the industry. And that’s another aspect that attracts brands from beginners to advanced ones.
One of the leading affiliate management agencies insists on the development course, which is aimed to increase competition in the industry. The website informs that PartnerCentric is giving its clients the perfect opportunities of working with unique publishers. The company also guarantees significant revenue growth via reaching a new audience.
Acceleration Partners
This marketing company has definitely deserved its position in the top affiliate marketing companies list thanks to its offers like app-to-app platforms. The experts also rated Acceleration Partners as the Best Performance Marketing Agency at the International Performance Marketing Awards.
According to the company’s website, the revenue driven for clients is over $5.5 billion. Talking about clients around the world, the total number is 164.
The Acceleration Partners has always been looking for new marketing tools and strategies. Creative solutions and analytical calculations attract new clients and keep them interested in more collaborations. The titan brands from different sectors like sports clothes and social platforms are fully satisfied with the results and high driven traffic.
Perform[cb] Agency
Most of the time, the agency is trying to specialize in one specific niche, but sometimes people are looking for those companies, which can make as many offers as possible. This agency can transform its marketing strategy for the customer.
Different companies of any development stage can provide their products and service via Perform[cb] Agency. According to the website, the agency manages, launches, and scales affiliate marketing programs through performance-based strategies.
This agency has already proved its confident status in the global industry by winning the Best Performance Marketing Agency Award.
Talking about special benefits, such an offer as an opportunity to get a free affiliate marketing audit via their website must be mentioned.
Grovia
The benefits of the advanced and long-year experienced agencies are obvious, but sometimes it’s worth giving a chance to the newbies in the industry. The Grovia was introduced to the world as an innovative affiliate agency in 2020.
Grovia’s dominant attractive factor for many worldwide companies is the unique technology of partners’ development via profit increasing, content partner discovery, recruitment, and activation.
The company offers professional team and partner onboarding services. For brands with more self-service solutions, the perfect offer is a search engine for affiliate discovery.
Grovia is an example of the special and unique work approaching and new strategy, which provides a 100% result for the brands of different levels.
Hamster Garage
Another beginning agency on our list of the top companies for affiliate marketing is Hamster Garage. During this short-term period, the marketing agency has earned trust from the partnerships with global-known brands like Airbnb.
After the extremely successful partnership with Airbnb, the marketing agency decided to specialize in inside-brand development. The clients appreciate Hamster Garage’s approach and special strategy. In a matter of time, the number of clients is growing, more and more brands trust its marketing tools and course.
Among Hamster Garage’s affiliates are popular influencers, podcasters, and famous brands. The agency team is full of professional analytics and marketers.
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