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Modern Project Management Methodologies
Every project, including those in the gambling industry, requires a well-balanced approach to managing processes—from technical specifications to implementation. Moreover, a single company may run several projects simultaneously, each…
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Outreach Sales in B2B: What It Is, How to Set It Up, and Why It Works
Ultimately, any business is about building relationships between people. Despite the rise of automation in modern marketing tools, personalization remains a key aspect of any interaction. That’s exactly where…
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Successful Affiliate Marketing – Key Tips and Strategies
In today’s digital landscape, affiliate marketing is not just an option—it’s a necessity for iGaming operators. While some might survive without it, generating consistent traffic would be a much…
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How PR Became the Glue of Modern Brands
Evgenia, Creative Producer at Alpha Affiliates, breaks down how PR has outgrown press lists and become a force shaping brand culture, emotional loyalty, and bottom-line growth — especially in…
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Brand Ambassador Programs: Why They Matter and How to Implement Them
Brand ambassador programs are increasingly recognized across various industries as a powerful tool for enhancing brand perception both internally and externally. These programs focus on identifying and supporting employees…
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From reach to engagement: How influencers help attract and retain new audiences (including how to select relevant influencers and their role in building trust and LTV)
Influencer marketing in iGaming and betting is undergoing a major change today. It’s no longer enough to take a blogger for the sake of coverage, now it’s about trust,…
