No Tippy Tappy Football with Sam Allardyce embarks on summer run as show hits 1 million monthly views
7th June 2024 – Sports content specialist Checkd Media, part of award-winning Checkd Group, is extending the run of its highly successful William Hill-sponsored show, No Tippy Tappy Football with Sam Allardyce, throughout Euro 2024 for what promises to be an exciting summer of football ahead.
Having proved to be a major hit across Checkd’s Footy Accumulators social channels since its creation ahead of the 2022 World Cup, the show has gained over 1 million YouTube views in the last month, as well as 32,000 YouTube subscribers and 370,000 audio downloads since the show started.
The series featuring leading names from the football world is continuing this summer with seven extra episodes airing across the competition.
No Tippy Tappy Football with Sam Allardyce started its extended run with former England and current Sheffield Wednesday coach Chris Powell joining hosts Natalie Pike and Sam Allardyce, with the trio discussing their final England squad picks and predictions for the tournament.
The series will continue to provide exclusive insight and opinions from the most high-profile guests and supply previews and reactions from on and off the pitch in Germany.
The extension also sees the introduction of a new tactics board designed for Big Sam to share his analysis of all England’s games in the competition.
Will Tyrrell, Director of UK Media at Checkd Media, said: “We are thrilled to extend No Tippy Tappy Football with Sam Allardyce through the Euros, delivering even more in-depth analysis and engaging discussions for our audience.
“This series has always been about offering fans a unique perspective from some of football’s most respected figures. With the addition of new features like the tactics board, we are confident that this summer’s episodes will be our best yet. We are grateful for the continued support of William Hill, which allows us to bring this exciting content to football fans across the globe.”
About Checkd Group
Checkd Group is a leading technology and media partner to the betting and entertainment industry. Founded in 2012, it spans three divisions: Checkd International, Checkd Media, and Checkd Dev. Building app-based products for the Group and its media and operator partners, Checkd Dev licences its SmartAcca technology, which utilises historical data to provide betting insights to a number of tier-one sportsbooks. Through social media activity on channels such as The Winners Enclosure and Footy Accumulators, Checkd Media has grown one of the UK’s largest sports betting communities, amassing over two million followers. It also produces video content with key partners, including the No Tippy Tappy Football with Sam Allardyce series for William Hill. Based in New York, fast-growing Checkd International focuses on the casual sports betting market across North America through its Flash Picks brand and app. The Group is recognised for its innovative approach to betting and media and has won numerous accolades, including the Innovation in Marketing Campaign prize at the 2022 EGR Marketing & Innovation Awards.
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