June 18th 2024 – SIS Content Services, part of the SIS Group (Sports Information Services), has further expanded its United States footprint with bet365 offering its H2H Global Gaming League™ (H2HGGGL) eBasketball and eSoccer games in Ohio and Arizona.
After bet365 successfully launched H2HGGL eBasketball in New Jersey in late 2022, the product has since gone live in Colorado, Kentucky and, most recently, Ohio and Arizona. The product set has further expanded through the launch of eSoccer games, with bettors now enjoying the full range of industry-leading H2HGGL esports content.
Developed specifically for betting, SISproduces over 150,000 H2HGGL events annually, providing a full end-to-end solution with integrity at its core.
The short-form, events-based esports product, which sees professional gamers compete in eBasketball and eSoccer games from SIS’ self-contained UK studios, is proven to deliver superior margins around the clock, adding as much as 10% in value in the basketball and soccer verticals on sportsbook platforms.
The productsfeature ultra-low (sub-second) latency live streaming, visible ESIC-trained integrity referees for every game, live caster commentary, and on-screen graphics.
Richard Ames, Chief Executive, SIS, and President, SIS Content Services, said: “We are rapidly expanding the presence of our H2H Global Gaming League™across the US, which is significantly boosting engagement and margin for our partners. With content live in five states, our relationship with long-term partner bet365 has been further strengthened as we continue to assist them with growth in the region.”
Michele Fischer, Vice President, SIS Content Services, said: “We are thrilled that our esports products are now live in Ohio and Arizona. Both states have significant fan engagement in professional and college sports, and the H2H Global Gaming League™ has already shown to have positive appeal to the bet365 customer base.”
About SIS Content Services, Inc.
SIS Content Services Inc., a wholly owned subsidiary of Sports Information Services (SIS), was launched in 2021 to provide US sportsbook operators full turnkey solutions of real-time data and video feeds, trading services, and liability management for SIS’ portfolio of over 36,000 horse races, 26,000 greyhound races and more than 150,000 esports competitive gaming events.
SIS has been at the forefront of live video and data delivery to the global betting industry for over 35 years. The company has a rich heritage in creating and distributing betting events for horse and greyhound racing, as well as a recent expansion into other verticals including esports and numbers.
SIS partners with betting operators worldwide, with over 400 customers in more than 50 countries within Europe, Latin America, Asia, Australia, North America, and Africa, offering over 125 rights holder partners the opportunity to showcase their first-class content across six continents.
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