Online gambling in India is a legal grey area. It’s not allowed and it’s not banned. Due to this, gamblers in India can play online casino games without breaking the law. Unfortunately, the lack of a gambling regulator also means investors can’t launch a casino in most Indian states yet.
This explains why many Indian casinos are located overseas in countries like Malta, England, and Curacao. There are loads of casinos in India and they’re constantly competing to get the attention of local gamblers.
Below is a list of seven ways these casinos promote themselves.
No deposit bonuses
Also known as registration bonuses, no deposit bonuses target new customers. They come in the form of free spins or free betting credits. Usually, the requirement to claim this reward is to create an account using an email or mobile number.
Are no deposit bonuses effective as promotion tools? Many casino players like bonuses. But they hate to deposit money to acquire these rewards. Registration bonuses let you get a reward you can use to play your favorite games without depositing money.
In other words, no deposit bonuses are pretty effective. Surprisingly, no casino gives out more than $50 in these rewards. A $10 bonus or 20 free spins does the trick of convincing new customers to create an account.
Matched bonuses
Visit any online casino in India, and there’s a chance you’ll get a 100%, 200%, or 500% welcome bonus. A matched bonus is one of the most popular marketing tools for online casinos. That’s because it provides great value to players and gamblers like bonuses with value.
By default, a matched bonus involves depositing money to a casino. Many of the casinos India have enforced a minimum deposit limit of $20 if you want a bonus and $10 if you don’t want the bonus. If it’s a 100% matched offer, your $20 deposit becomes $40. In a 500% bonus, a $100 deposit earns you a $500 bonus.
While matched bonuses come in huge sizes, they have plenty of terms and conditions. For example, you can’t bet more than $5 per game on some websites. Also, you can’t withdraw bonus winnings before you fulfill wagering requirements.
VIP/Loyalty programs
At great casinos in India, loyalty is rewarded with bonuses, cash prizes, and free spins to play your favorite slots. That said, the rules on how to qualify for a casino’s loyalty program vary. On some websites, everyone is treated like a VIP.
All you need is to create an account and make your first deposit through cash or cryptocurrencies. Henceforth, you earn points you can later redeem for bonuses. On other websites, however, you have to earn your place at the VIP club – casinos pick people to join their VIP program based on their weekly and monthly betting habits.
Casinos that give everyone a taste of the VIP experience usually categorize players by levels. Beginners settle for the lowest level where the rewards are small. By playing regularly, players level up, meaning their rewards also improve.
In case you’re wondering, the most prestigious VIP clubs give players account managers, free games every week, cash prizes, and quick withdrawals. VIP players also receive fast-tracked customer service and at some casinos, they could also win cruise tickets or a super car.
Cashback offers
A cashback is one of the best rewards you can get from a casino. It’s like a discount for playing casino games except you receive this discount is based on the amount of money you lose. Let’s say you spend $200 playing slots in a certain week.
By bad luck, you lose $100. A casino with a 10% cashback will often reimburse 10% of your $100, which is equivalent to $10. A website with a 20% cashback will give you back $20. If you’re a VIP player, some casinos could offer a 40% or 50% cashback.
The reason why cashback programs are so popular is that they come in the form of cash. You don’t have to fulfill wagering requirements, which means spending more money. If a casino offers 20% of your losses as a cashback, you get the money straight to your cash balance.
Reload bonuses
Reload bonuses target loyal customers. Casinos in India use these rewards to keep their customers loyal to them. Like welcome bonuses, many reload bonuses require a deposit. You have to make a deposit every week or month to claim a reload bonus.
Truth be told, reload bonuses come in small sizes at least smaller than welcome bonuses. Where a welcome bonus matches your deposit 100%, a reload bonus will match your money 80%, 50%, or 30%.
Although you don’t receive a gigantic amount by claiming reload bonuses, the benefit is that you can claim these bonuses regularly. If a casino has a reload bonus every weekend, all you need is to make a deposit on Friday, Saturday, or Sunday to receive a reward.
Refer a friend bonuses
According to marketing experts, referrals are some of the most effective marketing tools for casinos. This explains why nearly every casino has a referral/affiliate program. In fact, most casinos pay out good money for referrals.
For the uninitiated, referrals are a type of marketing scheme where a marketer recommends a casino or any other product to others personally. Think of finding a really good casino and telling your friends about it.
Most casinos are willing to pay you real money if you can convince your friends to join your favorite casino. Operators make money when people lose money gambling. So, your payment is usually a percentage of the money people you refer lose, say 10%, 30%, or 50% of it.
Quests and contests
Quests and contests are a new type of marketing tool. They are designed to increase engagement among casino players. To expound more, a competition involving slots players is likely to make the players active. And in doing so, operators stand to make more money.
Contests come in many forms: daily quests for individual players, missions, and tournaments involving large groups of players.
Read more: Top Gambling Affiliate Programs
