Affiliate Marketing
Explore GBC Time’s affiliate marketing section, including affiliate program news, traffic strategies, partner updates, campaign insights and iGaming affiliate industry trends.
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Slotegrator: use cross-promotion to keep your players
How to earn more and spend less? It’s the number one dilemma in every business. iGaming operators know that retaining players is much cheaper than acquiring new ones — money, time, and effort spent to…
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Alexa Bond, Head of Affiliates at N1 Partners
GBC Time has interviewed – Alexa Bond, Head of Affiliates, N1 Partners, a multi-brand affiliate program that includes over ten high-converting online casinos and betting brands. Could you introduce us to your affiliate program at N1 Partners?…
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What Is an Entrepreneurial Approach in Traffic Arbitrage?
An entrepreneurial approach in traffic arbitrage means treating media buying as a business, not just as campaign execution. It combines budget ownership, testing discipline, creative thinking, GEO analysis, offer selection, team processes and the ability…
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Best Instagram Story Ideas for 2024
Instagram has become an integral part of our lives and has forever changed the world. Initially, it launched as a platform to share photos and connect with friends online. Today, however, Instagram is a space…
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Awareness vs Performance
What if iGaming Brands Focused Their Entire Marketing on Performance? For anyone in marketing, there was a point when shifting all your marketing budget towards performance campaigns was really tempting. After all, conversions are what…
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Germany: geo overview
Online gambling in Germany has existed since the mid-90s. For a long time this sphere had no clear regulation. In 2008, the first gambling treaty was adopted, which actually banned gambling, except for certain types…
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Alpha Breaks the Bank in Germany: Case Study for New Products Launch
With a robust and long-standing presence in the German market, Alpha Affiliates leveraged its deep market expertise to launch two new brands, further solidifying its leadership. This campaign reinforced Alpha Affiliates’ dominance in one of Europe’s most…
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Overview of upgrades in Alanbase 2023-2024. How did we live before without these features?
In 2023-2024, Alanbase added new features and upgraded their platform. Everything is designed to make your affiliate program more efficient, faster, and more comfortable. Among them are genuinely unique tools, such as cohort analysis for…
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Australia: geo overview
Australia is one of the largest gambling markets with a highly engaged population. The first online casinos appeared in the 90s with the development of the Internet. And already in 2001 there was a legislative…
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Alpha Affiliates HR Strategy: Hiring, Culture and Growth
See how Alpha Affiliates approaches HR strategy, hiring, trainee development, retention, culture and internal growth in iGaming.
