Alpha Affiliates has carved out a solid reputation, offering top-notch opportunities for affiliates and webmasters. With over ten years of experience and a portfolio of successful online casinos, Alpha Affiliates is known for its personalized support and high-converting offers. We sat down with the Head of Affiliates to get a closer look at their program, talk about their winning strategies, and discover what makes them a standout in the industry.
Q1: Let’s start with a little intro about your company. Please tell us more about your affiliate program. What are your main GEOs? What sources of affiliate traffic do you prefer?
Alpha Affiliates has been a big name in the iGaming industry for over ten years. We manage some popular online casinos like 1Red, Spinch, and Neospin. We focus on markets in Germany, Austria, Switzerland, the Netherlands, Canada, Belgium, Denmark, Ireland, the UK, Spain, Italy, France, Greece, Norway, South Africa, the UAE, Qatar, Australia, and New Zealand. We mainly use PPC (Google Ads), SEO, and ASO to attract high-quality traffic to our offers.
Q2: How do you work with webmasters in your affiliate program?
We provide personalized support to each webmaster, tailoring our approach to their specific traffic volumes and sources. We find the best offers and strategies to help them succeed, whether they need custom landing pages or specific promotional materials.
Q3: What offers do you provide new partners to start with?
New partners can get started with high-converting offers from mentioned top brands 1Red, Spinch, Casino Infinity, and Neospin, which are designed to cater to a wide audience with various payment options and multilingual support, giving new affiliates a solid foundation.
Q4: Do you prefer to work with affiliate teams or single webmasters? Or is there no difference for you?
We’re open to working with both affiliate teams and individual webmasters. What matters most to us is the quality of traffic and the potential for a successful partnership, regardless of the affiliate’s size.
Q5: How do you attract new webmasters to the program? What marketing approaches do you use? Do you search at conferences and in chats, or do they find you?
Conferences — SiGMA and iGB — are great for meeting new partners and building connections. While media exposure boosts our visibility, we prefer to establish personal relationships to build trust. Plus, our strong reputation and proven results often bring new partners to us.
Q6: Do partners prefer the materials you offer (landing pages, creatives), or do they often make their own? Which approach is more successful?
Most of our partners use our landing pages and often request our banners. However, especially on Facebook, some affiliates prefer creating their own creatives, though they still direct traffic to our landing pages. Both approaches can work well, but using our tested materials often leads to more consistent results.
Q7: What distinguishes your partner program from others? What competitive advantages do you offer to make people choose you?
Our program stands out because of our personalized support, transparency, and competitive commission structures, including CPA and RS up to 50%. We provide high-quality offers and are committed to maintaining a trustworthy and reliable program, making sure our affiliates feel valued and supported.
Q8: How do you maintain a good reputation for an affiliate program and deal with negative feedback?
We handle issues with integrity and aim for honest resolutions. This often involves personal meetings or video calls to address concerns directly. It’s crucial to avoid emotional responses and back up our arguments with data. A professional, courteous, and responsive approach helps us maintain our good reputation and effectively manage any negative feedback.
Read more: Best Gambling Affiliate Programs
