As a leading B2B service provider in iGaming, Slotegrator is always at the forefront of the latest technological, regulatory, and market developments. Recently, they hosted Maryna Tkachenko, Account Manager at Playson, who gave exclusive insights into sustainable growth, shifts in player behavior, retention, and the future of the sector.
Slotegrator constantly expands its APIgrator portfolio with new gaming content developers and emphasizes the importance of long-term trustful relationships with partners.
“It’s the foundation of sustainable growth — we value our partners and cherish our good relationships. In the end of the day trust means reputation,” says Olga Ivanchik, the COO of Slotegrator.
Since its founding in 2012, Playson has gained an excellent reputation. Today, their games are featured on over 10,000 websites worldwide. Throughout the interview, Tkachenko highlighted that the cornerstones of business success are consistent new releases, data-driven decisions, market expansion, and long-term partnerships.
A key takeaway from the conversation is the balance between new technologies and well-known ideas. For instance, multi-level bonuses, mission-style gameplay, and progression mechanics are becoming increasingly prevalent in a highly competitive market. Though new features like Playson’s Flexible Promo Free Spins reflect market changes and the need for smarter personalization, retention still largely depends on conventional promotional tools such as races, tournaments, random cash gifts, and other bonuses.
The interview also delved into the topic of how emerging technologies are transforming the industry. Maryna shared her vision of AI and blockchain in the iGaming industry, covered what new and classic promo tools remain popular, and explained that success does not rely on technology alone.
“Technologies will reshape parts of the industry, but strong product fundamentals, engaging gameplay, and trust will always remain the foundation,” stressed Maryna Tkachenko.
Read the full interview to learn more about how Playson plans to expand its portfolio and why steady growth in the ever-evolving iGaming landscape requires striking a balance between traditional engagement tools and innovation.
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ABOUT THE COMPANY
Since 2012, Slotegrator has been one of the iGaming industry’s leading software and business solution providers for online casino and sportsbook operators.
The company’s main focus is software development and support for online casino platforms, as well as the integration of game content and payment systems.
The company works with licensed game developers and offers a vast portfolio of casino content: slots, live casino games, poker, virtual sports, table games, lotteries, casual games, and data feeds for betting.
Slotegrator also provides consulting services in gambling license acquisition and business incorporation.
ABOUT PLAYSON
Playson is a leading iGaming company founded in 2012, specializing in slot games and innovative player engagement tools. Playson content is available on over 10,000 websites, entertaining over 45 million players.
The company focuses on feature-rich games with player-centric design, underpinned by seamless integration. Playson is dedicated to ensuring compliance and utilizing data-driven development to enable operators to increase engagement, retention, and growth in highly competitive environments.