Top-Ranked Affiliate Networks in Nordic Countries

Nordics are traditionally considered well-developed countries, with high average income levels. So, it’s no wonder affiliate marketing programs are flourishing in this region. Demand for media buyers is extremely high in Denmark, Sweden, Norway, and Finland.

Affiliate marketing is a form of brand promotion, where a webmaster earns a fixed commission for marketing another company’s product or service. This way, tons of marketing specialists get access to the world’s best brands while the companies can cut their marketing budgets while working with professionals.

Affiliates, or webmasters, can choose with whom they want to work:

• Partner program of a certain brand, where they collaborate directly with a company;
• An affiliate network that gives a webmaster access to dozens of reputable brands.

In this article, we are going to take a look at the hottest affiliate networks in Nordics. Keep reading to find out how to work with affiliate programs in the Northern countries and how to select your ideal affiliate network.

Benefits of affiliate networks in Nordic countries

Given that affiliate marketing is a highly-profitable business, many advertisers and digital marketers turn to specialized media buying networks. For brands, it is a cost-efficient way to promote their products or services. For webmasters, it’s a way to collaborate with world-class companies and earns extra money. Keep reading to know what are the main advantages of affiliate networks in the Nordics.

Benefits for advertisers

Grow brand exposure

By working with an affiliate network, businesses are tapping into the network’s existing pool of affiliates. This way, they hire external resources to increase their brand’s reach and exposure.

Cost-efficiency

For many companies, affiliate marketing can be a cost-effective way to promote their products or services. When working with an affiliate network, businesses only pay commissions on actual sales or leads generated by webmasters.

Access to local affiliates

With Nordic affiliate networks, businesses can hire webmasters who have a deep understanding of the Scandinavian market and can help them tailor their marketing campaign to appeal to local customers.

Flexibility and scalability

Affiliate marketing is a flexible and scalable way to promote services and products as it can be adapted to suit businesses of all sizes and budgets.

Performance tracking

Affiliate networks typically offer businesses tools to track the performance of their webmaster and their marketing campaigns. Metrics include clicks, conversions, and generated profits.

Improved SEO

Affiliate links can help improve a business’s SEO strategy as they often drive backlinks from high-quality websites.

Enhanced credibility

By partnering with reputable affiliate networks, businesses can enhance their credibility and reputation with consumers.

Overall, partnering with affiliate networks in Nordic is a cost-effective and flexible way for companies to increase their reach, improve their SEO strategy, and enhance credibility with local consumers.

Benefits for webmasters

Working with an affiliate network is also a profitable strategy for an online marketing specialist and here’s why.

Access to a diverse range of brands

Affiliates can choose from a wide range of products and services to promote via an affiliate network. This way, they can choose the most profitable niche that is suitable for their audience.

Additional income

When partnering with affiliate networks, webmasters can without investing time and resources in creating their own products. Besides, affiliates can work from anywhere and promote products to audiences of any size.

Performance tracking

Affiliate networks allow affiliates to monitor the performance of their campaigns, helping them optimize their marketing efforts and maximize their earnings.

Affiliate networks also can provide the webmaster with resources and support, such as marketing materials, training, and customer service, to help them succeed.

Opportunity to build relationships with brands

Affiliates can build relationships with businesses and other affiliates in the network, which can lead to future collaborations and opportunities.

Types of affiliate networks in Nordic countries

There are several types of affiliate networks in Nordic countries. Let’s recap the most prominent of them.

Traditional networks

A traditional affiliate network is a kind of intermediary between a brand (advertiser) and an affiliate (webmaster). These companies become a kind of platform where affiliate marketers promote advertisers’ products.

Influencer networks

These networks specialize in connecting brands specifically with online influencers, such as bloggers, streamers, and social media personalities. Influencers earn their income by posting sponsored content, product reviews, and brand endorsements.

CPA networks

Some networks work on a cost-per-action (CPA) basis, paying out affiliates a fixed commission only when a client takes a specific action on the advertiser’s platform. Some of these actions are filling out a form or signing up for a free trial.

RevShare Networks

In other cases, affiliates are paid a lifetime commission for each client they refer to the advertiser’s brand.

Lead generation networks

These networks focus on generating leads for advertisers. Webmasters use different methods like email listings, display advertising, and search engine marketing.

Loyalty networks

These affiliate networks offer incentives to consumers for making purchases/registrations through affiliate links. Consumers receive cashback or other rewards for their purchases, and affiliates earn a commission for driving sales.

How to choose the right affiliate network in Nordic countries

Choosing the right affiliate network in Nordic countries is not an easy task. For both advertisers and affiliates, it’s crucial to the success of their marketing efforts. Here are some factors to pay attention to when selecting an affiliate network.

Reputation and reviews

The first thing to check out about the affiliate program is what other people are saying about it. When looking for affiliate networks in Denmark, Sweden, or Norway, check out user reviews, ratings, and testimonials from other webmasters and advertisers. It is best to work with a reputable and trustworthy company. 

Publishers’ directory

The next step is to find out what is the network’s publishers’ directory. It is vital to look at the number and quality of webmasters this particular network works with. The publishers should also be relevant to your geo (in this case, Nordic countries) and industry. This way, you can ensure they will promote your brand with the utmost effectiveness.

Commission rates

It is vital for both affiliates and advertisers to clearly establish payment rates and payment models. The exact commission rates vary across industries and geolocation.

Payment terms

When looking for the best affiliate networks, Sweden, Finland, Denmark, etc., check out the payment terms they are offering you, banking options, local currencies available, and payout thresholds and time.

Customer support

Typically, top-quality affiliate networks offer the best level of customer support. Each affiliate is assigned a personal manager, technical support, and marketing support. Check out networks that are responsive to your needs.

Tracking and reporting

Good affiliate networks provide various tracking tools and all kinds of reports. This way, both affiliates, and advertisers can monitor the performance of marketing campaigns and optimize them accordingly.

Compliance

Make sure the affiliate company operates legally within the markets of your choice. In this case, check out whether affiliate networks Norway, Finland, or Sweden have got a local license for their business.

By considering these factors, you can choose the right affiliate network, maximize your ROI, and achieve your marketing goals.

Popular affiliate networks in Nordic countries

Alpha Affiliates

The next affiliate program in the review has become one of the most trustworthy networks in the industry. Alpha Affiliates provides one of the widest ranges of GEOs to drive traffic. Moreover, partners get access to such benefits as a no-hold period, some crypto options, and no negative carryover. 

Nordic Affiliates

Nordic Affiliates is one of the most popular affiliate networks in Sweden, Norway, Finland, and other Northern countries. Overall, it operates in 20+ countries with a focus on the audience from the Nordics. With over 40 years of joint experience, the company’s professional affiliate marketers specialize in the iGaming niche. Nordic Affiliates have over 100 closed deals and over 50k first deposits acquired.

Adtraction

Launched in 2007 in Stockholm, Sweden, Adraction has become one of the largest affiliate businesses in the Nordics.  This innovative platform offers its services of affiliate networks in Finland, Norway, Denmark, the Netherlands, and other European countries with an office in each state. In the years of its operation, Adtraction has worked with 1 820 advertisers in diverse verticals, hiring 7.5k+ partners to do the job. The company offers complex tracking tools and marketing resources for maximum return.

TradeDoubler

With 21 years in the affiliate marketing field of the Nordics, TradeDoubler was bound to be on our list. The company positions itself as a data-driven provider that connects publishes with some of the biggest brands in the Nordics, including:

• Pull&Bear;
• Nokia;
• Radisson;
• Huawei;
• Betfair.

 Some of its tools include cross-device tracking, cookieless monitoring, APIs, and integrations. TradeDoubler operates in 15 countries, including Finland, Norway, Denmark, Sweden, and the Netherlands.

CJ Affiliates

CJ Affiliates is one of the most prominent affiliate networks in this review, which offers all-in-one services for both brands and webmasters. Some of its clients are Barnes&Noble, IHG Hotels&Resorts, Office Depot, and CNN. Originally founded in the US back in 1998, the company has grown to become a major player among affiliate networks in Norway, Finland, Sweden, and Denmark.

Webgains

Webgains is a performance-driven affiliate network, Denmark publishers adore to work with. The company partners with 1.8k brands, which are promoted by 250k+ professional publishers. With its global reach and understanding of the European markets and insights into the Nordic market in particular, Webgains is one of the top players in the market.  

Tips for working with affiliate networks in Nordic countries

Working with affiliate networks in Nordic countries is a highly-efficient way to boost your brand, promote your services, or earn extra income. However, it may be tricky to adapt to the local market. So, here are some tips to help you succeed in the affiliate market of the Nordics.

Pick the right network

When it comes to affiliate marketing, there are simply too many options. So, take a look at the affiliate networks of Finland, Denmark, Sweden, Norway, etc. Run them against the criteria we listed in this article and choose the one that fits your business needs the best.

Understand local regulations

When operating in the markets of Nordics, you need to understand the regulations and guidelines for affiliate marketing. Each country has its own set of regulations, and you have to know them all to avoid legal issues.

Track and analyze your results

Nowadays, many affiliate networks, in Denmark companies namely, provide real-time analysis and tracking for all marketing campaigns. This can help affiliates analyze their performance on each project and identify what’s working and what’s not.

Follow industry trends

Affiliate marketing is a constantly evolving industry. So, it is crucial for affiliates to closely monitor all the newest trends, techniques, and best practices to ensure your campaigns are as effective as possible.

Monitor your competition

Keep an eye on your competitors and their marketing strategies. This will help you find new opportunities and stay ahead of the competition.

By following these tips, you can increase your chances of success when working with affiliate networks in Nordic countries.

Conclusion

Overall, the Nordic countries is a flourishing market for affiliate marketing. It has a great potential and numerous programs across different verticals. So, check out the networks listed in this article.