The e-commerce industry has resolutely been developing, especially after the global digitalization caused by the pandemic. Retention marketing is a pretty new promotion strategy aimed to provide a loyal customer base. Below you will find out how to use messengers and their chatbots to attract the same customers repeatedly. Check the hottest marketing news on the website.
The beginning business is always curious about how to create a brand. But what makes a brand popular? There is a formula that perfectly identifies the famous company – the more customers come back, the more popular the brand is. After the loyal buyers, the new customers are coming. The central rule for many businesses is to make everything to get the customer back. Retention marketing is that tool that provides a loyal client base.
In a time of intensive competition, Internet users can find any possible product or service. And that is why the company needs to get the customer base bigger and bigger, which will not be trying any other brands’ products.
You may also ask, is retention marketing the only effective strategy for your business promotion. Its tools are a perfect addition to the already existing marketing campaign. In addition, you can connect other tools for more efficient retention: push notifications, SMS, email newsletters, etc.
Retention marketing statistics
- 82% of global businesses see retention marketing as cheaper than acquisition;
- 56% of customers are loyal to brands that fully understand their needs and preferences;
- 65% of business is aimed at existing customers.
According to the great need for personalization for each client, instant messengers are the best tools for this implementation.
There are many reasons to use messengers for retention marketing. But how can you choose a perfect platform? Below you will find the top popular messengers in the world.
Top messengers for retention marketing
Currently, WhatsApp is the most popular message app in the world. The average number of users around the world is counted by 1.5 billion. However, the biggest user bases are in such countries as the UK, countries of South Africa, and South Asia.
The dominant advantage for the users is the robust security system, which guarantees minimum risk of data hacking.
Pros and cons of WhatsApp messenger:
The first obvious advantage of the messenger is that the group chat is available for a maximum of 250 people, which is quite big. The available file size to attach is 100 MB. The users are also attracted to the absence of the ad.
Among cons, the users notice an inability to make voice calls in all countries; somewhere, this option is totally blocked. Furthermore, there is no built-in GIF gallery, which slightly limits visual communication.
Facebook Messenger
Facebook is a platform of affiliates’ favor. One of the biggest companies in the world has launched almost all possible advertisement tools that play the dominant role in promotion. And Facebook Messenger is one of them.
The e-commerce industry has resolutely been developing, especially after the global digitalization caused by the pandemic. Retention marketing is a pretty new promotion strategy aimed to provide a loyal customer base. Below you will find out how to use messengers and their chatbots to attract the same customers repeatedly. Check the hottest marketing news on the website.
The beginning business is always curious about how to create a brand. But what makes a brand popular? There is a formula that perfectly identifies the famous company – the more customers come back, the more popular the brand is. After the loyal buyers, the new customers are coming. The central rule for many businesses is to make everything to get the customer back. Retention marketing is that tool that provides a loyal client base.
In a time of intensive competition, Internet users can find any possible product or service. And that is why the company needs to get the customer base bigger and bigger, which will not be trying any other brands’ products.
You may also ask, is retention marketing the only effective strategy for your business promotion. Its tools are a perfect addition to the already existing marketing campaign. In addition, you can connect other tools for more efficient retention: push notifications, SMS, email newsletters, etc.
Retention marketing statistics
- 82% of global businesses see retention marketing as cheaper than acquisition;
- 56% of customers are loyal to brands that fully understand their needs and preferences;
- 65% of business is aimed at existing customers.
According to the great need for personalization for each client, instant messengers are the best tools for this implementation.
There are many reasons to use messengers for retention marketing. But how can you choose a perfect platform? Below you will find the top popular messengers in the world.
Top messengers for retention marketing
Currently, WhatsApp is the most popular message app in the world. The average number of users around the world is counted by 1.5 billion. However, the biggest user bases are in such countries as the UK, countries of South Africa, and South Asia.
The dominant advantage for the users is the robust security system, which guarantees minimum risk of data hacking.
Pros and cons of WhatsApp messenger:
The first obvious advantage of the messenger is that the group chat is available for a maximum of 250 people, which is quite big. The available file size to attach is 100 MB. The users are also attracted to the absence of the ad.
Among cons, the users notice an inability to make voice calls in all countries; somewhere, this option is totally blocked. Furthermore, there is no built-in GIF gallery, which slightly limits visual communication.
Facebook Messenger
Facebook is a platform of affiliates’ favor. One of the biggest companies in the world has launched almost all possible advertisement tools that play the dominant role in promotion. And Facebook Messenger is one of them.
Telegram
Telegram has become the most active increasing app these last months. And the main reason for this is the sanction wave towards Russia. The biggest social platforms, media, and messengers have avoided serving Russian users. However, Telegram is one of those platforms that are still available.
Moreover, even before these recent events, this messenger was popular for brand building, running of educational, travel, and marketing blogs, etc.
Pros and cons of Telegram messenger:
The users notice many options like a large design library for chats, including personal creative solutions. The collection of stickers is also impressive, and users can also create their stickers without any professional skills.
Among the main cons are common to spam messages.
IMO
Not all countries are so favorable for promotion and marketing strategies; one of such locations is Turkmenistan. The difficulty of working with this country’s audience is the ban on the most popular applications in the world. However, this messenger is available.
It is also crucial to understand that the location of your target audience is the main influential factor in choosing the messenger. It must be clear understanding where are the most perspective and solvent client base.
Pros and cons of IMO messenger:
The IMO users are able to make HD video calls with easy-to-use chats. Messenger also offers a large library of the sticker.
Some insist on the inability to use apps with no Internet connection. But the current stage of the global social media industry includes the constant Internet network.
The Hootsuite’s experts researched the most-used messengers in the US in 2021.
How to Retain Customers while using the messengers
One of the most effective ways to retain any customer is personalization. Here is the first messenger’s benefit, among many other ways. When the brand communicates with each client personally, it creates the impression of particular interest and concern for the comfort of each client. The messengers’ chatbots are aimed to take into account the wishes and needs of everyone, without exception, to tailor offers that will attract.
Active dialogue is another attractive factor in retaining marketing through messengers. Brand should show maximum interest in communication with the client. However, there is no place for the intense obsession that even interferes. If you find the golden mean, it will successfully affect both sides.
At the time of high competition, it is critical to remember the uniqueness. Considering the messengers’ platforms, there are many ways to create a unique approach like branding stickers, well-known slogans, etc. Creativity will put your brand above all others, and customers will be pleased to return to where they like to be.
Read more: Top CPA networks
