The news about the business sector informs that the Canadian financial market has risen to prominence lately. With the swift development of the industry, the competition between the companies became fiercer as well. And improving brand visibility is more important than ever. Affiliate marketing is one of the favorite promotion strategies for Canada’s businesses in finance. Many banks, investment platforms, and crypto exchanges launch affiliate partnership deals. In this article, Login Casino has selected the most lucrative finance affiliate programs in Canada.
Below, you will find the top-10 finance affiliate programs in the Canadian market, tips for choosing the best partnership deal, and more.
What is the finance affiliate program in Canada?
For a financial business, hiring an affiliate is a way to promote its services and grow the brand’s visibility at a fairly low cost. And as the demand for financial products only grows and the market is constantly developing, a partnership with a financial company can become a steady income source for an affiliate.
Since the financial market is huge, there are several types of businesses that advertisers can promote, including:
- banking;
- credit report;
- investment;
- budgeting or net worth tracking;
- cryptocurrencies;
- debt reduction.
The Canadian market can be a perfect starting point for an affiliate. The country is known for its secure financial system. In 2020, the International Monetary Fund (IMF) included Canada in the list of the seven largest economies by GDP. Besides, the official Bank of Canada website reports that the country’s financial industry stayed resilient during the pandemic outbreak. It all allows the Canadian market to develop at extensive rates.
Two things to consider, though, are the local laws and fierce competition. That’s why it is better to choose the Canadian affiliate program.
Advertisers can apply directly to the financial institution in Canada or sign up for the program via an affiliate network. The most popular Canadian networks are:
- Share-a-sale;
- CJ;
- MaxBounty;
- LinkConnector;
- Linkshare;
- Clickbank.
Read more: Top Canadian Betting Platforms
The best finance affiliate programs in Canada
In this article, we’ve provided an overview of the best affiliate programs for finance advertisers wishing to work in Canada.
| Company | Product | Commission | Cookie duration | |
| CPA | RevShare | |||
| Douugh | Online banking, savings | $50 per account | N/A | 10 days |
| Questrade | Investing, trading | $70 per customer | 7.5% from every trade commission | 60 days |
| Fairstone Canada | Non-bank loans | from $50 per lead | N/A | 30 days |
| American Express Canada | Credit cards | CA$200 per lead | N/A | 7 days |
| Scotiabank | Credit cards | CA$99 per lead | N/A | 30 days |
| Ohm Connect | N/A | 15% commission | Unknown | |
| Coinsquare | Crypto | N/A | 45% commission | Unknown |
| Wealthsimple | Investing, trading, crypto | Up to $50 | N/A | 45 days |
| Motley Fool | Investing | $100 | N/A | 45 days |
| Revolut | Banking | Retail: £2 – 20Business: £20 – 500 | N/A | |
Douugh
Douugh is a smart app, which offers personal banking and saving accounts. It has recently launched a Robo-advisor feature. The company aims to help Canadians to manage and control their finances.
With the Douugh affiliate program, advertisers get $50 every time a new customer creates a completed account. Payment methods include:
- PayPal;
- check;
- and direct deposit.
Questrade
Questrade is a Canadian trading platform that offers multiple self-managed and portfolio investment products. The company has one of the best financial affiliate programs in the Canadian market. Questrade’s affiliates can choose between two ways of earning commission:
- Cost per acquisition model ($70 per client) – an affiliate receives a fixed sum for every referred client;
- Revenue share (7.5% per trade) – an affiliate gets a continuous percentage of referral’s trades.
The company also pays $10 or 1.5% commission for every referred affiliate and provides text links and banners to advertisers. The Questrade site also features a great blog section on finances and the Canadian market.
Advertisers from all over the globe can take part in the program. But the offer is particularly lucrative for affiliates from Canada, as Questrade sells its products in line with the local financial laws and regulations.
The cookie duration of the program is a bit longer than usual – 60 days. Questrade offers multiple payout methods both for international and Canadian affiliates:
- electronic funds transfer (EFT);
- account deposit;
- SWIFT/ bank wire transfer (for international affiliates);
- email money transfer (only for Canadians).
Payments are made on the monthly basis.
Fairstone Canada
Fairstone is a Canadian non-banking loan provider. With Fairstone, customers can get personal, home, and auto mortgages. This service covers the wide gap of people with poor credit scores who still need to lend some money.
Unlike many affiliate programs on the market, Fairstone has only one payout model – cost per lead (CPL). Advertisers get from $50 to $155 (CAD200) for every acquired lead. For their top affiliates, the company doubles the commission. Fairstone Affiliates pays out every month via the following methods:
- check;
- direct deposit (ACH);
- Payoneer.
The cookie length is 30 days. The Fairstone online platform also has a blog section with up-to-date info about the financial market.
American Express Canada
American Express, the fourth-biggest card company in the world, also has an affiliate program for Canadian advertisers.
A renowned brand’s name and high commissions are among the biggest perks of this partnership. However, American Express Canada pays out only via the CPL model. Commissions start from CAD200 per approved lead. The company also provides publishing materials.
One of the program’s downsides is the short cookie duration, which is only 7 days.
Scotiabank Canada
Bank partnership is one of the most traditional forms of finance affiliate deals. Scotiabank is a perfect company for such collaboration. The bank has almost 19 million customers in 55 countries. It is also the only Canadian bank that issues American Express cards.
Within the Scotiabank affiliate program, advertisers promote various credit cards (16 types) from the bank on a CPA basis. The exact size of the commission depends on the type of card the affiliate is promoting and starts from $99. The cookies last an average of 30 days.
Ohm Connect
Ohm Connect is a Canadian saving company, which helps its customers save energy once a week.
The Ohm Connect affiliate program runs on a cost-per-acquisition (CPA) basis, where advertisers earn money every time a customer signs up for the service via the unique link. The average commission rate is $75 per sign-up. The referral links are valid for 30 days. There is no information on whether the company provides marketing materials.
Coinsquare
Cryptocurrencies are among the most prominent trends in the modern financial sector. When it comes to Canadian crypto platforms, Coinsquare is number one for trading Bitcoin, Ethereum, and other digital currencies. And the best part is that this service pays affiliates to promote its brand.
The Coinsquare affiliate program pays out only via a revenue share model but has one of the highest commission rates in the market. With this partnership, affiliates get 45% of the commission for every client.
Wealthsimple
Wealthsimple is a Canadian financial platform that offers a wide range of services, including investing, money transfers, trading cryptos, and others. The company has nearly 1 million clients that manage over $5 billion on the platform. The target GEOs are the UK and Canada.
The Wealthsimple affiliate program works on a cost-per-action basis with commissions up to $50 per one client. The cookie duration is slightly longer than average and is 45 days.
Motley Fool
Motley Fool is a Canadian financial consultancy and online stock investing platform that provides stock recommendations, education, and other info. The company has affiliate programs for advertisers and influencers with target audiences in Canada and the US.
The affiliates are paid by the cost per lead (CPL) model: an advertiser gets $100 for each sale of a one-year subscription to the service. The cookie length is 45 days.
Revolut
Fintech is the fastest-growing sector of the global economy, which can drive maximum revenues from ad campaigns. British financial company Revolut, which has an app with over 600k monthly reach, has its affiliate program.
The partnership deal is based on the CPA model. Upon registration, affiliates get a unique tracking link and earn rewards every time a new client orders a Revolut card via this link.
Depending on the type of their audience, advertisers can apply to become:
- retail affiliate with a commission rate of £2 – 20 per sale;
- business affiliate with a rate of £20 – 200 per sale.
Payouts are made on the monthly basis.
The company has recently paused its program, but affiliates can still leave their applications on the Revolut website.
How to choose the best finance affiliate program in Canada?
As mentioned before, the Canadian financial market is massive, and picking the best finance affiliate programs can be challenging. There are some factors to consider before signing a partnership deal:
- target demographic and niche;
- commission rates;
- payout model and terms;
- cookie duration;
- provision of marketing materials;
- liability of the brand and quality of services the company provides.
Read more: Top Gambling Affiliate Programs
