At iGB Live London, 22Bet Partners will welcome visitors to its football-themed stand at J60. Designed around the spirit and atmosphere of the game, the booth combines interactive entertainment, networking opportunities, and a distinctive visual concept that reflects the global popularity of football.
Attendees will have the chance to meet the 22Bet Partners team, explore potential collaborations, and enjoy a unique exhibition experience throughout the event.
A Booth Built for the Football Moment
At iGB Live London, 22Bet Partners will present a stand designed around one of the world’s most popular sports. Located at J60, the booth combines football-inspired design elements with dedicated areas for networking and business meetings.
Built in the brand’s signature teal, white, and red colors, the stand features a full-size football goal and an artificial pitch that serves as its central focal point. Bar-style seating areas integrated into the design provide a comfortable setting for conversations and meetings throughout the event.
Football-themed graphics, pitch markings, and large-format branding create a cohesive visual identity across the entire space, while the stand’s elevated architectural structure, inspired by modern stadium design, ensures strong visibility across the exhibition floor and reinforces the overall concept.
Combining a distinctive visual approach with practical meeting and networking spaces, Stand J60 has been designed to offer visitors an engaging environment to connect with the 22Bet Partners team, discuss partnership opportunities, and experience the brand’s football-inspired concept firsthand.
Fan Corner Photo Zone
One of the standout features of the stand is the dedicated Fan Corner photo zone. Designed in line with the booth’s football-inspired concept, the space offers visitors an opportunity to capture memorable moments during the event.
Featuring themed décor and interactive elements, the photo zone provides a unique setting for attendees looking to document their visit to Stand J60. Whether stopping by for a meeting, networking session, or a closer look at the booth, guests are invited to take a photo and become part of the 22Bet Partners experience.
The Bears Are Back—and They’ve Picked Their Teams
Perhaps the most anticipated element of the 22Bet Partners booth is the return of its now-iconic bear mascots—the brand’s beloved collector figures that have already made appearances at major industry events in Dubai, Barcelona, and Rome. In London, however, the bears arrive with a new twist: for the first time, they are suiting up in the colours of real football teams. Two distinct bears, two different clubs, two different kits—and together, the beginning of a full football squad collection.
For those looking to claim one of these limited figures, the conditions are refreshingly straightforward. The details, naturally, await at Stand J60.
London Exclusive: A Limited Merch Collection Inspired by Football Culture
22Bet Partners is also using IGB Live London as the launch platform for a limited-edition merchandise collection—one created specifically for this event and unavailable anywhere else. Inspired by the spirit and aesthetics of football culture, the collection reflects the same creative ambition that defines the brand’s overall booth concept. With a London-only release, the pieces are expected to generate significant interest among attendees, making an early visit to Stand J60 well worthwhile.