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E-commerce websites face unique SEO challenges that go far beyond standard optimization techniques. From managing archived product pages to optimizing images across devices, the key lies in understanding how these elements affect performance, visibility, and user experience. The Cache Key Pitfall One of the less obvious but impactful issues in…

Every project, including those in the gambling industry, requires a well-balanced approach to managing processes—from technical specifications to implementation. Moreover, a single company may run several projects simultaneously, each demanding its own unique methodology. In this article, we explore the most popular ones. Scrum This methodology is designed for agile…

Ultimately, any business is about building relationships between people. Despite the rise of automation in modern marketing tools, personalization remains a key aspect of any interaction. That’s exactly where outreach comes in — a method of initiating relationships with potential clients. It’s important to note upfront that outreach is not…

In today’s digital landscape, affiliate marketing is not just an option—it’s a necessity for iGaming operators. While some might survive without it, generating consistent traffic would be a much greater challenge. The primary goal of affiliate marketing is to drive targeted traffic to an operator’s site. This traffic helps attract…