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FEATURED POSTS

  • Successful Affiliate Marketing – Key Tips and Strategies

    In today’s digital landscape, affiliate marketing is not just an option—it’s a necessity for iGaming operators. While some might survive without it, generating consistent traffic would be a much greater challenge. The primary goal of affiliate marketing is to drive targeted traffic to an operator’s site. This traffic helps attract…

  • Alpha Affiliates

    Evgenia, Creative Producer at Alpha Affiliates, breaks down how PR has outgrown press lists and become a force shaping brand culture, emotional loyalty, and bottom-line growth — especially in high-velocity industries like iGaming 1PR in 2025. Still about the media — or something else entirely? It’s gone far beyond media…

  • Brand Ambassador Programs: Why They Matter and How to Implement Them

    Brand ambassador programs are increasingly recognized across various industries as a powerful tool for enhancing brand perception both internally and externally. These programs focus on identifying and supporting employees who are passionate about the company and willing to actively promote its values, culture, and achievements. Why Develop Brand Ambassadors? Adding…

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