FEATURED POSTS
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This week, Bitcoin and Ethereum ETFs recorded strong inflows, reflecting the market’s growing confidence in digital assets. Bitcoin ETFs attracted $1.02 billion in net inflows, led by BlackRock’s IBIT. Ethereum ETFs rose for the sixth consecutive week, adding $40.24 million. In addition to this trend, alternative income platforms are also gaining attention. Regulated cloud mining…
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By Volodymyr Todurov, CEO at Frogo In the high-speed world of iGaming, where user acquisition is a battleground and conversion rates are gospel, it’s tempting to focus solely on growth. Promotions are getting flashier. Acquisition budgets are ballooning. And risk? It’s still mostly being seen through yesterday’s lens. But here’s…
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An important part of working with Facebook Ads is understanding how optimization works and why it’s worth tailoring creatives for each placement. User reactions also directly affect CPM, so campaigns need to be managed with precision. Targeting and CPM Growth When setting up campaigns, it’s recommended to apply broader targeting…
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The world will only learn about your company, your product, and yourself if you know how to present them properly. The key challenge is not to waste time being just another face in the crowd, but to stand out, be remembered, and attract new clients. Here are several proven strategies…
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From September 1 to October 31, participants will compete for a pass to the Golden Boomerang Awards and other prizes. Boomerang Partners, a rapidly growing global affiliate iGaming & Betting Marketing Agency, officially launches the first season of its new tournament, the Golden Boomerang League. All active affiliate partners of…
Casino
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Belatra expands Mummyverse with Fortune Mummy release
Belatra, a leading developer of innovative online slots, has expanded its Mummyverse with the release of Fortune Mummy. This is the fourth game in the series, following the flagship Mummyland Treasures, Santa Mummy, and Mummy Mines. In addition, in collaboration…
Affiliate Marketing
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How to Optimize and Launch Ad Campaigns on Facebook
An important part of working with Facebook Ads is understanding how optimization works and why it’s worth tailoring creatives for each placement. User reactions also directly affect CPM, so campaigns need to be managed with precision. Targeting and CPM Growth…
Crypto
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The $1.46 Billion Bybit Hack: Another North Korean Lazarus Strike
The cryptocurrency exchange Bybit was hacked yesterday, February 21, 2025, resulting in losses exceeding $1.46 billion. This staggering amount represents approximately 16% of all funds stolen in previous crypto hacks combined, making it one of the largest cryptocurrency heists in…
Betting
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From Track to Tech: SOFTSWISS Celebrates Barrichello’s First NASCAR Brasil Triumph
SOFTSWISS, a global tech provider with over 15 years of iGaming expertise, celebrates Rubens Barrichello’s victory in the first NASCAR Brasil Series title in his debut season. As the company’s Non‑Executive Director in Latin America, Barrichello exemplifies the champion’s mindset…
Ratings
PAYMENTS
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Most Popular Payment Methods for Online Casinos and Sportsbooks
Before players place their €10 bet on a favorite team or spin the roulette wheel, they face a crucial first step—making their first deposit. Online casino and sportsbook operators need to understand payment systems to offer region-specific options that meet…
