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FEATURED POSTS

  • How to Prevent Your Email Campaigns from Going to Spam

    Email remains one of the most effective tools for both business and marketing communication. However, industries such as online gaming and betting need to pay even closer attention to deliverability, as promotional emails with bonuses or free spins often end up in the spam folder. Key Reasons Why Emails End…

  • Frogo

    By Volodymyr Todurov, CEO at Frogo In the high-speed world of iGaming, where user acquisition is a battleground and conversion rates are gospel, it’s tempting to focus solely on growth. Promotions are getting flashier. Acquisition budgets are ballooning. And risk? It’s still mostly being seen through yesterday’s lens. But here’s…

  • How to Optimize and Launch Ad Campaigns on Facebook

    An important part of working with Facebook Ads is understanding how optimization works and why it’s worth tailoring creatives for each placement. User reactions also directly affect CPM, so campaigns need to be managed with precision. Targeting and CPM Growth When setting up campaigns, it’s recommended to apply broader targeting…

  • Secrets to Presenting Your Product Effectively

    The world will only learn about your company, your product, and yourself if you know how to present them properly. The key challenge is not to waste time being just another face in the crowd, but to stand out, be remembered, and attract new clients. Here are several proven strategies…

  • The Hidden Risks iGaming Doesn’t See

    By Volodymyr Todurov, CEO at Frogo In the high-speed world of iGaming, where user acquisition is a battleground and conversion rates are gospel, it’s tempting to focus solely on growth. Promotions are getting flashier. Acquisition budgets are ballooning. And risk?…

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