Betting
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Esportes da Sorte strengthens national presence with sponsorship of São João celebrations in twelve Brazilian cities
Brand of the Esportes Gaming Brasil Group expands its cultural connection strategy and regional impact at June festivals across the country. Esportes da Sorte will be an official sponsor of São João festivities in twelve…
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Billy Walters: The Most Famous Sports Bettor in the United States
Billy Walters became a legendary figure in American sports betting because he managed to achieve something extremely rare — long-term profitability at the highest betting limits in Las Vegas. While most bettors lose money over…
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Cryptocurrency Sportsbooks: Advantages and Risks
Cryptocurrency sportsbooks have transformed online betting by introducing decentralized payment methods, faster international transactions, and higher financial privacy compared to traditional gambling platforms. Over the last five years, the number of betting sites accepting digital…
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EGB Group launches institutional portal and strengthens corporate presence in iGaming
The EGB Group (Esportes Gaming Brasil), owner of the Lottu, Onabet and Esportes da Sorte brands, has launched its new institutional portal (https://www.esportesgamingbrasil.com.br/), bringing together governance, strategy and company operations information into a single environment.…
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Psychology of Triggers in Sports Betting Advertising
Modern betting advertising is built less around direct product promotion and more around behavioral psychology. Gambling operators compete in an environment where users see thousands of marketing messages daily across social media, streaming platforms, sports…
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MetaBet launches Tournament Hub ahead of expanded World Cup
MetaBet, the leading provider of real-time sports-centric affiliate revenue tools and interactive engagement technology, has launched Tournament Hub, a new all-in-one engagement product built to help publishers, affiliates and operators maximise World Cup fan engagement.…
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Tony Bloom: The King of Sports Analytics
Tony Bloom is widely considered one of the most successful sports analytics figures in modern gambling and football management. Born in Brighton, England, in 1970, Bloom built his reputation not through media popularity, but through mathematical…
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Esportes Gaming Brasil appoints Andréa Curral as new Marketing Director
Executive takes leadership of the group’s brand, communications and sponsorship strategies Esportes Gaming Brasil (EGB), owner of the Esportes da Sorte, Onabet and Lottu brands, has announced Andréa Curral as its new Marketing Director. With…
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“Cheer Like a Corinthians Fan”: Esportes da Sorte campaign celebrates the resilience of the Fiel to support Brazil
As the master sponsor of Corinthians, Esportes da Sorte is reinforcing the Fiel’s historic, unconditional loyalty by launching the “Cheer Like a Corinthians Fan” manifesto ahead of the World Cup. This campaign aims to rebuild…
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NBA vs European Basketball: Key Differences in Betting
Basketball betting is often divided into two major ecosystems: the National Basketball Association and European club basketball. While both involve the same sport, betting dynamics differ significantly because of pace, tactics, scheduling, and market behavior. Many bettors…
