Articles
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Suzanne Jiggens, Marketing Director at Slots Temple
How Forward-Thinking Operators Can Redefine Transparency and Shape Regulation In an age of information, the modern online casino player has learned to expect a level of clarity and honesty from their online services. Whether it’s…
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Restrictions on Promoting Gambling Online (Part II)
This is a continuation of our material exploring advertising opportunities in the gambling sector provided by Google Ads across different jurisdictions, based on each country’s legislation. Mexico Advertisers must present a valid operating license if…
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What Data Doesn’t Tell You: Inside Alpha’s Media Buying Mindset
Behind every metric, there’s timing, instinct, and the courage to test what others avoid. In this interview, Darhan, Head of Media Buying at Alpha Affiliates, shares how he sees the craft today — from scaling myths…
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Restrictions on Promoting Gambling in Various Countries
Gambling legislation often regulates not only gambling operations but also their marketing and advertising. These rules vary significantly across countries. Below is an updated overview (as of 2025) of what is allowed or prohibited, including…
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How to Open Online Casino in 2025: Types of Solutions and Price Overview
Starting an online casino in 2025 presents a lucrative opportunity in a rapidly growing market. The global gambling industry continues to expand at an impressive rate, with online casinos becoming increasingly accessible across multiple jurisdictions.…
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Elena Kovacheva, Capitalixe’s Senior Payments and Banking Consultant
Capitalixe’s Senior Payments and Banking Consultant, Elena Kovacheva, recently shared valuable insights about Capitalixe’s cutting-edge fintech solutions, their revenue and plans for the next year. Capitalixe saw 140% revenue growth in 2023. What were the key…
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Affiliate Programs: How to Choose the Best and Understand How They Work
We continue working on developing the golden formula for an optimal affiliate program in online gambling. This time, we’ll determine how important a network’s market experience is, the advantages of working directly with advertisers, and…
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The rise of live dealer games in American online casinos
Over the last decade, live dealer games have become one of the most exciting innovations in online gambling. Unlike traditional digital games, they bring real dealers and authentic casino environments directly to players’ screens. In…
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Who Leads a Casino to Success: Staffing in the Gambling Industry
Gambling is a specific business sector based on transparency and reputation. That is why all internal processes must be well organized and structured. This also applies to teamwork, but first, operators need to solve the…
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Boomerang Partners merges creativity and marketing at SBC Summit Lisbon: Nick Chichagov on the vision behind the performance
The September SBC Summit in Lisbon was one of the most notable events for Boomerang Partners. The affiliate gambling & betting marketing agency presented its client portfolio and won two prestigious SBC Awards: ‘Social Media Campaign of…
